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Senior Marketing Specialist

4 months ago

Franklin, United States Epsilon Full time
Job DescriptionJob DescriptionJob Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Responsibilities include executing direct & digital marketing programs, managing production schedules, client correspondence, resolving conflicts, reporting, and presentations.

General Duties & Responsibilities include the following.  Other duties may be assigned.

  1. Manage/lead automotive marketing campaigns
  2. Manage all data processing and list information, including development and distribution of both internal and external (to the client) reports
  3. Manage and assist AEs in project management & campaign implementation to ensure timely, flawless implementation of client programs
  4. Responsible for project cost management & billing/invoicing of client
  5. Increase efficiency and profitability of the program.
  6. Work with Creative department and ensure that creative is on target with existing plan.
  7. Work with Director and Analytics team to analyze & report results of all marketing programs.

Job Description

  • Provide management of day-to-day activities of components of marketing programs for client account by ensuring accurate, timely execution of projects.
  • Develops and maintains relationships with clients at appropriate levels through daily contact. Possesses minute-by-minute knowledge of all work in progress.
  • Gains an understanding of the client’s business and product lines and utilizes that knowledge to establish credibility with client counterparts, and help drive recommendations based on the business goals
  • Manages the development of project schedules in conjunction with team.
  • Traffics projects internally & externally ensuring proper approvals are obtained.
  • Assists/leads the development and execution of creative concepts through the use of creative briefs, creative kickoffs, internal reviews, client presentations, etc.  Reviews copy decks and mechanicals and obtains proper sign off from internal team and client.
  • Prepares data processing specifications and performs checks/balances
  • Coordinates or leads efforts with production team to ensure accuracy and quality of  deliverables.  Obtains proper sign off
  • Coordinates or Directs third party vendor services when relevant
  • Prepares well-organized, clear and concise communications.
  • Responsible for Change Requests to notify team of scope changes.
  • Responsible for Alerting Management of any significance client changes or barriers that impact budget and/or timelines.
  • Works closely with other business functions; collaboration.
  • Point of contact for the client; liaison to Epsilon; represent the client interests; Agency
  • Driver of communication with client; expectation setting, ex:  budget, timeline, scope
  • Understand financial reporting and process; profit and loss management; may lead the efforts to create the content of the reports
  • Responsible for day-to-day functions of our business, including:  revenue processes, accounting, and reporting.
  • Estimating staffing and scoping for projects, including retainers, contracts, etc.
  • Consistently strengthens and adds value to the client relationships
  • Leverage knowledge of Epsilon capabilities to provide recommendations and solutions to clients
  • Thorough understanding of competitive landscape and development and application of leadership in area of expertise

Qualifications

  • Comprehensive knowledge of direct marketing
  • Automotive Marketing experience preferred
  • Digital Marketing experience a plus
  • Ability to multi-task
  • Leading partnerships within the company to build collaboration.
  • Ability to work autonomously and in a fast-paced environment
  • Good problem-solving skills
  • Able to adapt to rapidly changing expectations
  • Good organizational skills and time management.
  • Excellent communication skills
  • PC proficient, including familiarity with the Microsoft Office Suite but especially skilled in Excel and PowerPoint
  • Strong presentation skills
  • Ability to interpret analytics to develop insights
  • Excellent written, verbal and interpersonal communication skills
  • Impeccable attention to detail, follow-through and ability to multi-task efficiently and accurately
  • Ability to solve practical problems, applying analytical reasoning
  • Ability to work well under pressure
  • Requires a minimum of 3 years of related marketing agency and/or client services experience.
  • Associate’s or Bachelor’s degree preferred.
Additional Information

Epsilon at Our CORE  

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Our products accelerate our clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes.  For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Our best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, retail media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.    

Curious about life at Epsilon?  Explore Our Culture, DE&I initiatives, and our commitment to our communities.   

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:  

  • Act with integrity. We are transparent and have the courage to do the right thing. 
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. 
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes. 
  • Respect all voices. We embrace differences and foster a culture of connection and belonging. 
  • Empower with accountability. We trust each other to own and deliver on common goals. 

Because You Matter 

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first.  Our benefits encompass a wide range of offerings, including but not limited to the following:  

  • Time to Recharge: Flexible time off (FTO), 14 paid holidays 
  • Time to Recover: Paid sick time  
  • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance  
  • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling  

Epsilon benefits are subject to eligibility requirements and other terms.  

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. 

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