Senior Creative Strategist

1 month ago

New York, United States Linqia Full time
Job DescriptionJob Description

Linqia is the leader in the growing influencer marketing industry. At Linqia, we partner with the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart to build compelling and effective influencer marketing campaigns. Our AI-driven platform and team of experts are leading the transformation of influencer marketing.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win. At Linqia, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

Job Description

The Creative Strategy team's responsibility is to deliver world-class influencer marketing creative strategy, creative solutions, and creator-generated content for Linqia's clients.

The responsibility of the Senior Creative Strategist is to act as a trusted creative expert and senior support to Linqia's revenue organization, developing and consistently raising the innovation and quality of our proposals, and executing creatively compelling and effective creator-led client campaigns.

What You'll Do

  • People & Processes:
    • Act as a mentor to more junior team members
  • Creative (Pre-Sale):
    • Ideate on insight-driven creator campaign ideas for our clients
    • Lead the creation of Tiger Team and War Room proposals
    • Design Canva slides for proposals and proactive decks
    • Create social media mocks, including editing images and copywriting, for proposals and proactive decks
  • Creative (Post-Sale):
    • Craft creative briefs for creators, including sourcing music and designing mood boards
    • Give creators feedback on their creative outlines/scripts to up-level their creative executions
  • Creative (Cross-Client):
    • Stay on top of social media and creator trends with a view to how we can tap into these for our clients
  • Special project (25% of hours):
    • Brief partner agency on trending Instagram content creation for CPG/retail client
    • Oversee social media strategy for CPG/retail client (including reviewing monthly reports and ideating for future creator campaigns and brand handle content)

How You'll Do It

As a member of the Creative Strategy team, you'll work to embody Linqia's core values:

  • Be human
  • Act like an owner
  • Move fast and learn from it
  • Create great experiences
  • Be a problem solver
  • Data wins

In addition to this, our team ethos is to be…

  • Good partners to our colleagues and our clients
  • Eternally curious and always learning
  • Open to change as the industry, Linqia, and our processes evolve
Ideal Qualifications
  • +5 years of creative experience at a creative agency, social media platform, influencer marketing agency, or brand-side
  • Experience ideating on campaigns, building proposals, and presenting to clients
  • Knowledge of social media platforms (in priority order: Instagram, TikTok, YouTube, Pinterest, and beyond)
  • Experience with 2 or more of the following: copywriting, mock creation, art direction, graphic design, brand strategy, video editing, creative strategy
  • Familiarity with Canva, Keynote, and Photoshop
  • Bachelor's degree or equivalent
  • Located in the NYC area and able to commute to the office three times a week.

This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.

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