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Admissions Counselor

3 months ago

Washington, United States The Washington Center Full time
Job DescriptionJob Description

Position Title: Admissions Counselor

Reports to: Assistant Director, Recruitment & Admissions

Department: Recruitment & Admissions


Position Description/Mission:

The Admissions Counselor is responsible for all one-to-one aspects of the prospective student journey for applicants to The Washington Center’s catalog of program offerings. They nurture hundreds of applicants as they move through TWC’s Academic Internship Program (AIP) and short-term program enrollment funnels. Along with other members of the Recruitment and Admissions team, they will also conduct recruitment and lead generation activities on partner campuses. They provide extraordinary customer service to everyone they encounter and serve as the face of TWC in many of their stakeholder interactions. This position requires travel (up to 15% of the time) to partner campuses and some evening and weekend work/events.

TWC is a majority remote organization: for most employees, employment with TWC will not be contingent on physical presence in an office space. However, the person in this role is required to reside in the D.C. region to occasionally work in the office and support student/partner visits to TWC.


JOB FUNCTION

  • Build relationships with hundreds of applicants and nurture them through the enrollment funnel; meet or exceed set applicant conversion rates for each stage.
  • Maintain regular contact with applicants through scheduled conversations, outgoing phone calls, one-to-one emails, webinars, Zoom meetings, and text messages. Admissions Counselors are expected to spend considerable time on outreach activities to prospective students, for both AIP and short-term/seminar programs.
  • Collaborate with marketing-focused colleagues to align personalized messaging with broader strategy and continuously refine the student journey including mass email, social media, and content creation.
  • Provide support for Live Chat and respond to or redirect inquiries sent to the info box email address, offering superior customer service to all students and other parties.

Admissions and Enrollment Support

  • Review submitted applications according to the admissions timeline as assigned by the Assistant Director, making prompt and thorough admissions decisions.
  • Responsible for enrollment processes, with direction from Assistant Director, for AIP and short-term/seminar programs, including but not limited to, application document checks, working with applicants to secure missing materials, sending grade reports to institutions, internship agreement form transmission, and scholarship-related projects.

Enrollment Strategy

  • Work collaboratively with our institutional partnerships colleagues to strategically grow enrollment in TWC’s programs (AIP and short-term/seminar programs), as well as new programs, at assigned institutions.
  • Understand the value proposition and enrollment goals for each program and be able to engage students in conversation to help them identify a TWC experience that will help them accelerate their career.
  • Develop and leverage a deep understanding of each partner institution’s academic programs, student population, TWC arrangements, eligibility for scholarship funding, and TWC’s fit on campus to maximize student interest in TWC programs.

Lead Generation

  • Conduct campus-specific in-person and/or virtual recruitment activities to introduce TWC’s signature programs to prospective students, as well as faculty, staff, administrators and parents. During a typical semester, visit 8-12 schools.
  • Generate leads by presenting in classes and/or information sessions, speaking with students at career fairs or through other activities, in-person or virtually.
  • Demonstrate success at each campus as indicated by meeting specific lead generation goals, guiding students through their decision journey, and helping TWC advance school-specific strategies, which may include making inroads into new departments.

Database Management

  • Maintain detailed records of planning, visits to campus, and conversations with prospective students ensuring all relevant details are accurately logged in the CRM, and Asana.
  • In concert with university-facing colleagues, ensure institutional details contained in CRM are current and transferable to content designed for external audiences.


Required Education and Experience: An equivalent combination of education, training, and experience will be considered.

  • Bachelor’s degree
  • Some related professional or internship experience
  • Spanish-language fluency (written and spoken)

Preferred Education/Qualifications and Experience:

  • Alumnus/a of the Academic Internship Program or a short-term /seminar program at The Washington Center
  • Experience working with college students or in a higher education setting
  • Experience in a customer-service related position

Competencies required to perform the job successfully:

  • Communication/Interpersonal Skills
  • Customer Satisfaction
  • Teamwork/Collaboration
  • Initiative
  • Self Awareness

Knowledge, Skills and Abilities:

  • Ability and strong desire to provide excellent customer service to all stakeholders
  • Willingness to take on any and all projects with enthusiasm and an entrepreneurial spirit
  • Ability to manage multiple, detailed projects and work collaboratively
  • Ability to maintain a high degree of accuracy in data entry with minimal errors
  • Excellent public speaking skills and comfort presenting to large groups
  • Ability to communicate effectively, both in writing and orally
  • Passion for communicating with diverse audiences, building connections with people
  • Ability and willingness to travel on a seasonal basis and work some weekend or evening events throughout the year
  • Valid driver’s license

Supervisory Responsibility

This position has no supervisory responsibilities.

The Washington Center’s Values guide our mission work in every regard–internally and externally.

  • Equity & Inclusion
  • Learning
  • Connection & Collaboration
  • Integrity
  • Impact

Equipment Used to Perform the Job which may be representative but not all inclusive of those commonly associated with this position:

  • Cloud-based technologies
  • Standard office equipment including a computer, job-related software and printer

We Take Care of Our People

Our Mission is to create flexible, immersive pathways to enhance the pipeline of diverse talent and build more equitable, inclusive workplaces and communities. Whether you’re looking to launch a new career or grow an existing one, TWC is the type of organization where you can balance rewarding work with a great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do to better the lives of students.

We strive to have parity of benefits across the organization and, while regulations differ from place to place, we believe taking care of our people is the right thing to do.

  • Competitive pay based on your experience
  • Health coverage for you and your family in all locations
  • Ability to work in a remote or hybrid environment
  • Generous number of vacation days each year with company closure the last week of the year between Christmas and New Year
  • Half Friday’s restoration and development
  • One day per year use toward volunteer projects you love
  • Embracing parenthood with a max of 15 extra days of parental leave
  • Recognize all Federal Holidays
  • One-Hundred-and-fifty-dollar stipend towards office equipment

Physical Abilities commonly associated with the performance of the functions of this job. Reasonable accommodation can be made to enable individuals with disabilities to perform described essential functions of this job. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job.

The Washington Center is an Equal Opportunity Employer. It is TWC's policy to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the organization where appropriate.

The Washington Center stands in solidarity with all marginalized communities. We believe communities are strengthened by the inclusion of and equity for all people. Racism, hate, and violence have no place in our society, and we condemn all such acts. We are committed to becoming an anti-racist and anti-hate organization.

We commit to continuously striving for diversity, equity and inclusion through ongoing education, reflection, and awareness. As an organization nearing five decades in existence, we recognize we have work to do. At The Washington Center, each person brings unique and varied lived experiences which inform our thoughts, actions, and decision-making processes. We aim to create an inclusive, safe environment for our staff, students, and all stakeholders, where everyone’s differences are honored, every perspective is valued, and everyone is safe to bring forth their authentic selves.