Jr. Marketing Analyst

3 weeks ago

Santa Ana, United States eJam Full time
Job DescriptionJob Description

eJam is a rapidly growing eCommerce company seeking someone with a passion for both analytics and creativity to dive into the world of Digital Marketing. The Marketing Analyst position does not require any previous experience -- just a college degree, love for analyzing numbers and the hunger to learn.

Founded in 2017, eJam is a direct-to-consumer brand incubator; focused on creating products that people love. Today, we own and operate a portfolio of brands with products that put you first. We take a unique approach to each brand and every product, making sure that we are fulfilling a real need while helping to shift the status quo.

As a Marketing Analyst, your role is twofold:

Analytically Driven: You'll design, execute, optimize, and assess marketing campaigns that attract new customers. This involves managing the full spectrum of our digital marketing efforts, including paid search, display, video, social, and mobile advertising. You'll leverage analytics to streamline campaign performance and meet CPA targets.

Creatively Empowered: You're not just running numbers; you're crafting stories. This role demands creative thinking mixed with AI tools to produce compelling content, engaging ad copy, and innovative solutions that capture the essence of our brands and resonate with our audience.

Requirements

NO EXPERIENCE NEEDED

  • Hungry: Must be excited about learning new skills in digital marketing
  • Creative: Ability to generate new out of the box ideas and to approach problems with curiosity.
  • Analytical: Ability to analyze key metrics to optimize campaigns and reduce cost and align CPA goals
  • Competitive: Must want to win as both an individual and as a team
  • Adaptable: Capable of adjusting to changing priorities, sometimes daily.
  • Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, high stakes environment.
  • Team Player: Demonstrates a strong ability to contribute to the business along with business unit team members and managers; establish collaborative relationships with peers.
  • Must be able to take direction from management and execute accordingly
  • Comfortable with a fast-paced, multifaceted environment and occasional long hours
  • Proficient with Excel is a plus

What You Will Learn:

  • Digital media buying using Facebook and Google Platforms -- including Search, Display and Youtube
  • Manage performance metrics, budget tracking, and reporting across select digital marketing channels
  • Own all steps of the ad operations process, upload, launch, optimize, kill, revamp, refresh, rinse and repeat.
  • Follow the campaign through its life cycle and complete audits and on and off-site fixes in order to keep the campaign performing at or above goals.
  • Creative creation, split testing, MVT, and optimization.
  • Measure ranking reports and analytics data to make strategic recommendations to improve our rankings
  • Monitor ad and landing page performance via Google Analytics, Proprietary Dashboards and Tracking Systems
  • Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.
  • Work with front-end developers to make sure landing pages are optimized for campaign performance and function as intended.

Benefits

  • Medical, Dental & Vision
  • Amazing Office Environment
  • $20/hour

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