Marketing Specialist

2 weeks ago

San Diego, United States Geek+ Full time
Job DescriptionJob Description

Geek+ is a global leader in robotic solutions for logistics. We develop Autonomous Mobile-Robot (AMR) solutions to realize flexible, reliable, and highly efficient automation for warehouses and supply chain management. With over 700 projects worldwide, our clients include Fortune 500 companies, and leaders in retail, apparel, automotive, ecommerce, manufacturing and more. Geek+ has over 1500 employees and offices in the United States, the United Kingdom, Germany, Japan, Hong Kong, China, and Singapore. The North American headquarters is in San Diego, California with regional offices in Atlanta, Georgia and Toronto, Canada.


Geek+ is looking to hire a Marketing Specialist to help execute the U.S. marketing plan and grow U.S. business, assisting the head of marketing on all marketing activities: trade shows, channel marketing, digital marketing, advertising, content creation and reporting. This position requires event marketing experience, with a heavy emphasis in channel and brand marketing. It requires initiative, the ability to work independently with external stakeholders, and a strong drive to continuously learn and excel in a fast-paced, technological industry.


Location: We prefer local candidates in our San Diego, California.


Responsibilities



  • Event Marketing: Support U.S. team and channel partners in executing in-person and online events with pre-and-post marketing communications strategies
    • Content creation: utilize social media platforms to promote events
    • Create in-house database for target marketing through e-mail, mailer, and web-based communications
    • Create and execute PowerPoint presentations for current and potential clients, speaking sessions, and internal communications and planning
    • Create and establish tracking, evaluation and follow-up processes using CRM to track performance management and potential ROI
    • Work with vendors and internal teams on event execution, including show planning, material handling, shipping, print, and travel plans
  • Channel Marketing - Close collaboration with channel partners in establishing effective co-marketing strategies and campaigns
    • Develop and deliver "for partner marketing" brand positioning, strategy, and integration into campaigns through owned, earned, and paid channels
    • Develop channel specific strategies in conjunction with upcoming product launches
    • Define measurement plan and framework; align measurement approach with desired campaign objectives and utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency across all marketing channels
    • Seek opportunities to collaborate across U.S. and Global teams, connecting like-activities, mutually beneficial scenarios, and inter-connected strategy to simplify and drive success.
  • Content Writing: Support awards applications, press releases, long & short form blog content
  • Digital marketing: help execute SEO/ SEM plan, media & trade advertising, etc.
  • Marketing assets: help adapt and develop marketing assets (liaise video production, product brochures, draft case studies etc.)
  • Reporting: assist in formulating data-driven monthly activity reporting to global & regional team

Qualifications

  • Bachelor's Degree in Marketing, Communications, Journalism, or related course of study
  • Minimum 5-6 years of B2B marketing & events experience handling corporate brands, agency experience highly preferred
  • Business acumen with an understanding of B2B marketing and communications
  • Capable of executing large-scale event planning and execution
  • Ability to work and coordinate with a wide range of external partners & internal departments
  • Able to conceptualize and implement multi-asset marketing campaigns through launch and post launch activities
  • Superior writing skills with the ability to change voice and tone to suit audience
  • Ability to define and track performance metrics
  • Passion for technology, interest in robotics, and an understanding of the supply chain and logistics a plus
  • Interest in working in a fast paced, multicultural and multilingual environment requiring flexible working hours, and to think proactively (colleagues in multiple regions)
  • Available for travel (trade shows, video shoots etc.)


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