Marketing and Communications Coordinator

3 weeks ago

New York, United States Goodwill Industries Of Greater New York Full time
Job DescriptionJob Description

Goodwill Industries of Greater New York and Northern New Jersey, Inc.

Job Description Form

Position Title: Marketing & Communications Coordinator Location: 25 Elm Place, Brooklyn

Reports To: Marketing & Communications Manager

General Purpose:

The Marketing & Communications Coordinator is a new role in the organization’s growing Development, Marketing, and Communications team and will support efforts to build the organization’s capacity to tell its story of impact in support of the advancement of Goodwill NYNJ’s Double Impact mission.

This is an exciting opportunity for a detail-oriented professional with strong project management skills and proficiency with basic design tools to join a passionate and growing team in support of meaningful work.

Essential Functions:

  • Support the creation and distribution of content across print and digital communications platforms
  • Create and edit basic digital and print communications collateral including social media graphics, flyers, PowerPoint decks, one-pagers, store signage, and other documents as needed
  • Take photo and video content at internal and external events for communications collateral
  • Format internal and external digital communications blasts
  • Review collateral against organization brand guidelines
  • Maintain updated audience lists
  • Track and compile monthly KPI’s across channels
  • Collect and track web, google, social media, email communications, and other key Web/google analytics
  • Track and report on social media following & reach
  • Maintain tracking of shopper feedback across channels
  • Maintain and regularly update audience communication lists; maintain accurate e-mail segmentation lists
  • Create and maintain retail site listings across Google and social media platforms.
  • Track and respond to shopper feedback across channels
  • Maintain updated communications templates and retail signage in intranet, ensuring all files are accessible, accurate, and adhere to brand guidelines
  • Maintain all communications files including photos and videos, photo release forms, passwords, boilerplate content, and other communications collateral for regular use
  • Maintain project and budget tracker; coordinate requests for various signage
  • Coordinate with external vendors including graphic designers, printers, and other vendors as needed

Qualifications/Basic Job Requirements:

  • 1-2 years of experience in a marketing or communications role; nonprofit or retail communications preferred
  • Demonstrated skill in creating polished collateral for print and digital use; experience in Canva and Adobe design suite preferred
  • Strong storytelling and communication skills
  • Ability to juggle multiple tasks against competing priorities
  • Strong organizational and project management skills; meticulous eye for detail
  • Experience working with Constant Contact or other email communications platform
  • Excellent writing and editing skills and be able to communicate clearly and effectively
  • Strong verbal and written communicator; ability to draft high quality written communications
  • Knowledge of Microsoft Office
  • Enthusiasm for the mission of Goodwill

Approvals:

SVP: _________________________ Date: ____________

EVP: ____________________________________________ Date: ____________

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