Communications and Marketing Specialist
1 month ago
Description:
You will be responsible for managing all social media accounts, leading student recruitment efforts through online ads and social media, and maintaining our school’s online reputation.
You will manage school website postings, reviews on Facebook and Google Maps, and provide responses to families on multiple online platforms.
Student Achievement metrics:
Achieve and maintain "Very responsive to messages" badge on all Facebook social media accounts.
Responses to 100% of comments & engagements on social media & Google reviews within 24 hrs.
3 weekly posts per social media page (includes BridgePrep network page)
RESPONSIBILITIES
Oversee and manage all social media accounts, including Facebook, Instagram, Twitter, and TikTok, ensuring consistent and engaging content.
Develop and implement strategies for attracting and converting potential students through social media and online advertisements.
Monitor and respond to reviews on Google and Facebook to maintain a positive online reputation for the academy.
Respond promptly to all comments, messages, and engagements on social media platforms, striving for a 100% response rate within 24 hours.
Coordinate with the website team to ensure family updates, calendars, events, and other information are seamlessly integrated with social media content.
Foster engagement with current and prospective families through social media interactions and creative campaigns
Ensure a consistent and strong social media presence that aligns with our brand identity and values
Address and resolve parent complaints professionally and effectively on social media platforms
Work with the marketing team and external vendors to create & order marketing materials for schools in our network
VALUES
Value the voices of all staff, families, and students
Work in collaboration to meet the needs of all stakeholders
Seek and respond well to feedback and collaborate to find solutions
QUALIFICATIONS
Associate or higher degree in Communication, Marketing, or a related field, (or equivalent work experience)
Bilingual proficiency (English/Spanish)
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