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Newsletter Editor
2 months ago
The Salt Lake Tribune made history four years ago as the first legacy newspaper in the U.S. to transform from a for-profit company to a 501(c)(3) nonprofit. That innovative step was just one part of changing how we reach all Utahns. We just recently announced that we are expanding this model to serve the entire state. This role will be a key team member in our effort to strengthen the media ecosystem in Utah. Now you can join our mission to tell interesting, important, and inclusive stories statewide as our Newsletter Editor.
The Newsletter Editor will plan and execute the strategy for newsletter products across the state, starting with our expanded efforts in Cache Valley in the north, St. George in the south, and Moab in the southeast. Said strategies should be outcome-driven and informed by audience metrics, analytics, and sound news judgment. After the initial launch of the new products, the Newsletter Editor will provide guidance and occasional assistance to the editorial teams who run our social media accounts and own our 12 existing newsletter products.
The Newsletter Editor will also support marketing efforts by helping to promote the newsletters using social media and email channels, creating marketing funnel growth through growing the newsletter audiences, and supporting overall marketing strategy to grow our paying digital audience.
The person in this role will have a clear voice as a writer, collaborate closely with writers, editors, and audience strategists to curate relevant content for our different audiences each day, and be excited about the possibilities that newsletters have to offer a loyal and retained audience.
This person will have these key characteristics:
- Have a clear voice as a writer that connects with audiences across digital platforms, including social media
- Collaborative, as you will work closely with the audience, marketing, engagement, editorial and revenue teams
- Be a champion for newsletters and their role in deepening engagement and our relationships with readers
- Be willing to experiment with new forms of storytelling and information delivery via email
- Audience-centered and outcome-driven
This person will have three primary roles:
- Production, curation and delivery of three newsletter products that serve our statewide audiences
- Grow, engage, retain and convert audiences via habit-building email experiences
- Review and report on data associated with daily newsletters to identify areas for improvement in terms of engagement and key revenue conversion metrics - use data and insights to inform curation of relevant content
Required duties
- Curate and write content for emails in collaboration with audience manager, editors and other team members
- Build and send newsletters using our email service provider, Iterable
- Work closely with audience and marketing teams to increase reach, build news-reading habits and prove value of our news products
- Assist with the creation and deployment of marketing emails and other creatives, including creation of segmented email messaging funnels
Desired skills or experience
- Bachelor's degree in Journalism, Marketing, Communications or a related field
- 2-3 years of demonstrated journalism experience
- Strong news judgment. A journalistic foundation as an editor or reporter and/or experience in agency or in-house marketing team preferred
- A demonstrated record of success in growing and engaging digital audiences
- Experience creating or using email templates and sending email newsletters
- Some experience in managing news social media, as there is potential for the scope of the role to include some statewide social efforts
- Experience leading fast-paced projects that involve editorial, marketing, development, and other resources
- The ability to move projects forward in a collaborative environment
- The ability to juggle multiple projects at one time
- A strategic and creative thinker with a passion for experimentation
- Reliable access to internet services
- Utah-based and willing to travel within the state is preferred. Remote candidates will be considered.
To apply
In place of a traditional cover letter, please send a newsletter-style cover letter, a resume, and three to five relevant samples to Danyelle White at dwhite@sltrib.com.
Benefits
- Health, dental and vision insurance
- Cell phone stipend
- 401(k) with matching
- Flexible work hours
- Paid family leave
- Paid time off and sick leave
- Mileage reimbursement
About The Tribune
The Salt Lake Tribune is a community-owned nonprofit, having become the nation’s first legacy newspaper to make this transition. Based in Salt Lake City, The Tribune is a two-time Pulitzer winner that prides itself on aggressive watchdog reporting.Utah offers unparalleled outdoor recreation opportunities in the Wasatch Mountains and the redrock national parks such as Zion and Arches. Salt Lake City is home to a vibrant arts scene, a growing group of quality restaurants and the Utah Jazz.We are proud of the work we do and we are proud of our newsroom culture. This is a collaborative, energetic organization constantly seeking ways to improve. The Tribune is an inclusive employer and is striving to continue diversifying our staff. We encourage people of all backgrounds to apply.
