Marketing Analyst

1 month ago

Birmingham, United States The E Group Full time
Job DescriptionJob Description

Job Title: Digital Strategy 2

Date Posted: 8/13/2024

Location: Birmingham, AL

Job Type: Contract Full Time


Immediate W2 contract position available in Birmingham, AL.
Estimated Duration:90 Days

JOB DESCRIPTION:
 

Education

·         Bachelor's Degree

Experience

·         3 years of experience in content marketing, communications or related field

·         SEO optimization across all content, including keyword targeting, interlinking and general best practices

·         Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus

Knowledge, Skills and Abilities

·         Strong project management skills and experience managing multiple complex deliverables under tight deadlines

·         Ability to craft messages appropriate for different media and apply them in a marketing automation platform

·         Solid track record for creating compelling messages for different verticals and target audiences

·         Familiarity with effective content distribution methods and experience using content management tools and programs

·         Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video

·         Penchant for accuracy and details

Description

·         looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work.

·         We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.

·         The successful candidate will create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

·         The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.

Major Job Responsibilities Include:

·         Create messaging and content that will drive adoption and usage of the Companys growing number of products and services.

·         Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.

·         Participate in content and creative development to drive user engagement, adoption and digital sales of Company products

·         Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements

·         Function as a subject matter expert on email and text communication content performance and cadences

·         Create A/B tests for digital content when deemed necessary

·         All content and digital strategy requests related to achieving the goals of the Company

Company DescriptionWe provide supplemental employees to the region's most sought after power projects. We credit our success to the commitment we show to our job applicants. E Group Recruiters are here to make sure your job search experience is the best it can be. Our recruiters are experts in knowing what the client manager is looking for in a resume, what bill rate the market will bear, and how to make your application stand out among the rest. Our personal touch continues even after we've found the perfect job for you. All full-time employees are eligible to pay for full health and retirement benefits including BC/BS health and dental insurance, life and disability insurances, and 401K with an immediately vested match is available. We have a dedicated team to guide you through these benefits.Company DescriptionWe provide supplemental employees to the region's most sought after power projects. We credit our success to the commitment we show to our job applicants. E Group Recruiters are here to make sure your job search experience is the best it can be. Our recruiters are experts in knowing what the client manager is looking for in a resume, what bill rate the market will bear, and how to make your application stand out among the rest. Our personal touch continues even after we've found the perfect job for you. All full-time employees are eligible to pay for full health and retirement benefits including BC/BS health and dental insurance, life and disability insurances, and 401K with an immediately vested match is available. We have a dedicated team to guide you through these benefits.

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