Chief Content Officer

2 weeks ago

Lake Worth, United States Argon Agency Full time
Job DescriptionJob DescriptionThe primary objective of the Chief Content Officer (CCO) is to ensure the production, coordination, consistent quality, and value of content as a competitive edge for the brands we represent and our agency.

The CCO serves a critical role within the senior management team. Their duty is to spearhead the administrative, operational, and creative aspects of content as a strategic element in marketing and communication operations within the business.

The CCO’s primary responsibility is to determine the operating model and content approach that will offer the greatest value for the organization, and then lead its administrative, operational, and creative functions.

  • Design and implement content strategies, plans, and procedures that support and extend marketing and communications initiatives, both short and long-term, and establish a continuously evolving content practice
  • Set comprehensive goals for performance and growth for content as a strategic function in the business
  • Leverage market data to develop content themes/topics, then execute a plan to create the assets that support a point of view and lead to critical behavioral metrics
  • Supervise the management and maintenance of branding, multimedia assets, audience personas, content inventories, campaign design (social, PPC, and SEO) and audits, customer journey maps, SEO strategies, and competitive audits
  • Establish standards, systems, best practices, and workflow processes for managing the content lifecycle, including requesting, producing, distributing, promoting, measuring, and retiring content, including ensuring all content is consistent with brand, style, quality, tone of voice, and optimized for the various user experiences and across all appropriate channels
  • Collaborate with the company’s senior creative team leaders and channel owners on all initiatives to identify content needs and opportunities to ensure efficiency and consistency across channels, verticals, and functional departments
  • Work with the company’s technical/digital teams to implement an efficient content management system (CMS), digital asset management approach, and other essential technology systems (e.g., marketing automation, email management, social media management, analytics, etc.)
  • Create an organizational structure and hire/supervise leaders in all content verticals; manage the efforts of other team’s writers, editors, producers, and content managers
  • Conduct ongoing usability tests to gauge content effectiveness; Gather data and handle analytics (or supervise those who do) and make recommendations based on those results; work with owners of content to revise and measure content and marketing goals
  • Establish performance goals and oversee ongoing measurement protocols to evaluate and optimize content effectiveness. This includes gathering data and handling analytics (or supervising those that do), as well as making recommendations based on performance results
  • Ensure a consistent global, enterprise-wide approach for content, including implementing taxonomies, meta tag structures, structured content, and localization/translation strategies where appropriate
  • Participate in content expansion activities (investments, acquisitions, alliances, etc.)
The primary criteria for success are customer and employee affinity, measured by lifetime customer value, client satisfaction, and employee advocacy. Additional criteria for gauging success may include:

  • Positive brand recognition and message consistency across chosen published channels
  • Gains in defined customer engagement metrics (measured by users taking the desired action – conversions, subscriptions, purchases, etc.)
  • Website and social media traffic growth
  • Conversion metrics definition and growth
  • Improvements in positive social media sentiment
  • Positive customer feedback and survey data
  • Increases in significant search engine keyword rankings
  • Reductions in the time it takes customers to move through the sales/buying cycle
  • Creation of new up-sell and cross-sell opportunities through content analysis and application
  • A stronger enterprise-wide focus on driving sales, saving costs, or creating happier customers through content

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