Marketing and Sales Intern 2024

2 weeks ago

Silver Spring, United States Achieving The Dream Inc Full time
Job DescriptionJob Description

Marketing and Sales Intern (Undergraduate Level)
Job Description


About This Role:

Job Overview

Achieving The Dream is seeking a Marketing and Sales Intern. This intern will be an integral part of two teams, the Marketing & Communications team and the Services Management team, contributing to various projects aimed at enhancing ATD’s marketing and sales strategies. The intern will have the opportunity to work on a diverse range of tasks. The ideal candidate is self-motivated, enjoys interacting with a diverse range of colleagues and audiences, is a strong writer and communicator, and is working toward a degree in communications, digital media, or a related field.

Duties and Responsibilities

  • Analyze Email Campaigns: Evaluate the effectiveness of email campaigns across different events, providing insights and recommendations for optimization.
  • Sales and Marketing Collaboration: Collaborate with both the sales and marketing teams to identify opportunities for synergy.
  • Develop Staff Toolkit: Assist in the creation and design of a comprehensive toolkit for sales and marketing staff, including resources, tips, and talking points to improve their efficiency and effectiveness.
  • Explore Online Advertising Options: Research and investigate various online advertising platforms, with a focus on LinkedIn, to identify new opportunities for reaching our target audience.
  • Social Media Strategy: Utilize past stories to develop social assets aimed at elevating our organization's presence and engaging our audience. May involve design of graphics.
  • Website Optimization: Work with the team to improve the search functionality on our website by tagging priority pages to enhance user experience and discoverability.
  • Other duties as assigned.

Learning Outcomes:

  • Marketing and Communication Strategy: Gain practical experience in developing and implementing marketing and communication strategies to achieve organizational goals.
  • Data Analysis and Insights: Develop skills in analyzing marketing campaign performance data to derive actionable insights and make informed decisions.
  • Cross-Functional Collaboration: Learn how to effectively collaborate with different departments, such as sales and marketing, to achieve common objectives and foster a culture of teamwork.
  • Content Development: Enhance content creation skills by crafting compelling narratives and messages for various channels, including email campaigns, social media, and website content.
  • Digital Marketing Knowledge: Acquire knowledge of different online advertising platforms and strategies, with a focus on LinkedIn and social media marketing.
  • Website Optimization Techniques: Learn website optimization techniques, including SEO strategies and tagging practices, to improve search visibility and user experience.

Skills/Qualifications/Experience

  • Familiarity with and interest in digital media, marketing, sales, and/or written communications.
  • Candidate should be pursuing an undergraduate degree in Marketing, Communications, Sales, or a related field.
  • Strong writing and communication skills, with experience editing written work. Please provide 1-3 representative samples of your writing (no more than 10 pages total) along with your application.
  • Social media experience and basic graphic design skills using platforms such as Canva or Adobe.
  • Proficiency with MS Office Suite including Word, Excel, and PowerPoint.
  • This is a virtual position. A strong candidate will be self-directed, with strong collaborative and communication skills, and able to work independently while meeting deadlines.

Core Competencies

Collaboration: Demonstrates respect, humility, and willingness to collaborate when seeking to understand others and making decisions.

Equity Mindset: Demonstrates capacity to recognize and address racialized structures, policies, and practices, that produce and sustain racial inequities.

Learning Orientation: Embraces challenges, new ideas and different perspectives as an opportunity to learn; continually seeks out and applies new learning to activate change or improvements.

Systems Thinking: Defines the system and one’s role in the system. Sees relationships and the dynamic elements of the holistic system and executes work accordingly. Influences the system and maps connections to ATD’s external landscape.

ATD strongly encourages applicants from diverse and historically underrepresented backgrounds to apply.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Please include a cover letter along with your resume. In the cover letter please discuss the following:

  • Why do you believe in ATD’s mission?
  • What qualities, experiences, or other considerations do you believe make you an ideal candidate for this position?

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

Diversity, Equity, & Inclusion

Achieving the Dream believes that diversity, equity and inclusion is critical to its work and its mission. ATD takes meaningful steps to promote inclusion in its hiring, retention, promotion, and board recruitment, and supports equity work at the community colleges it serves.

Equal Opportunity Employer

Achieving the Dream is committed to creating and maintaining a diverse work environment. Employment policies and decisions are based upon merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth, or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally- protected genetic information, marital status, veteran status, or sexual orientation.

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