Trade Event Marketing Director

4 weeks ago

New York, United States Russell Tobin Full time
Job DescriptionJob Description

Russell Tobin & Associates is currently seeking a Trade Event Marketing Director to work for our client in the eyewear industry. Apply now for consideration

Contract: 6 Months

Location: New York City (50% Travel expectation)

Pay Range: $43-53/hour DOE


Overview:
As the Director of Trade Events, you will be responsible for overseeing the strategic planning, execution, and optimization of North America trade events for our Eyecare/Eyewear brand. Your primary focus will be to collaborate with brand stakeholders, service teams, and external partners to ensure the success of our presence at major industry tradeshows and regional pop-up events. You will play a key role in elevating our reputation, brand presence and driving engagement through impactful activations and experiences.

Responsibilities:

  • Lead the strategic planning process for major industry tradeshows, aligning with overall company priorities and brand objectives.
  • Take ownership of budget tracking and allocation for trade events, ensuring optimal resource utilization and cost-effectiveness.
  • Share trends and vision for trade show visibility and company’s presence
  • Collaborate with agencies, brand partners, and vendors to plan and execute trade events seamlessly.
  • Manage logistics including vendor set-up, payments, shipping, and activation to ensure flawless execution.
  • Facilitate regular communication and coordination with brand partners, event organizers, and internal teams through weekly planning calls and updates.
  • Work closely with division leadership to determine priorities.
  • Work closely with brand teams to develop the vision and execution (approve messaging, graphics, and digital assets for use at trade events, maintaining brand consistency and integrity).
  • Ensure alignment of event activities with brand guidelines and objectives to maximize impact and resonance.
  • Define process for visibility of timeline and reporting.
  • Provide timely and comprehensive reports on event performance, including key metrics and insights for continuous improvement.
  • Develop and plan regional pop-up events, ensuring a consistent brand experience across locations..


Requirements:

  • Bachelors Degree in Business or Marketing
  • 4+ years of experience in marketing or events.
  • Expected to travel up to 50% of the time.
  • Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
  • Strategic thinker
  • Project Management : High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
  • Deep understanding of Community relationships and brand authenticity

Russell Tobin / Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

#LI-CK1

Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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