![Russell Tobin](https://media.trabajo.org/img/noimg.jpg)
Marketing Assistant
5 days ago
Partner Marketing Manager (Marketing Assistant)
Contract: 1 year
Pay rate: 8,500 - 9,000/month
Remote
Responsibilities
- Create short and long-term full-funnel marketing plans for retail partners across all customer touchpoints.
- Develop a marketing mix focusing on omnichannel innovation and maximizing ROI.
- Act as a trusted advisor and thought leader to retail partners, building credibility and jointly creating marketing plans.
- Collaborate and drive co-marketing campaigns involving ingredient and hardware/device partners.
- Influence conversion both in-store and online through seamless shopper journeys.
- Build brand advocates among retail sellers through training, evangelism, and community engagement.
- Activate eCommerce sales through digital marketing excellence, connected storefronts, and mobile-first execution.
- Optimize in-store presence by maintaining and enhancing shop-in-shop programs.
- Differentiate company from the competition by building connected product stories that are locally relevant.
- Conduct partner capability assessments to identify key opportunities and develop relationship strategies.
- Promote a culture of integrity and compliance, where trust and transparency are core to all decisions.
- Deliver against timelines, manage investments, and achieve KPI/budget targets while capitalizing on innovation opportunities.
- Ensure brand consistency and a deep understanding of the customer, competitive, and marketing landscape.
- Drive the creation and review of monthly and quarterly feedback/reporting to support regular business milestones.
- Analyze performance and results of marketing activities to identify opportunities.
- Assess partner capabilities to create competitive strategies.
- Incorporate key insights from accounts to drive informed marketing action plans.
- Foster a culture of learning, encouraging tests and trials to advance marketing execution.
Requirements
- Four-year college degree or relevant work experience in the retail sector.
- 3+ years of relevant experience in Retail/Channel Marketing/Marketing/Retail Sales.
- Proven success in marketing and execution planning, particularly in Retail Marketing with Consumer Technology products.
- Expertise in building integrated partner marketing plans and campaigns across multiple marketing disciplines.
- Experience interfacing with partners and a proven track record in delivering growth/performance metrics.
- Comprehensive understanding of the digital and physical buying journey (omnichannel) and expertise in sales channels and commerce platforms.
- Demonstrated excellence in marketing execution and ROI through planning, operations, creative execution, readiness, and analytics/insights.
- Experience in new product launches.
- Proficiency in marketing budget management.
- Ability to manage ambiguity and rapid change, demonstrating agility and risk-taking.
- Deep understanding of the customer, competitive, and marketing landscape.
- Strong analytical skills to drive marketing actions based on insights.
- Creative and operational excellence in evolving and sustaining marketing strategies.
- Passion for inclusivity and collaboration with high-performing sales, category, and marketing teams
#LI-CK1
Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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