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Market Research Manager
2 months ago
Key Responsibilities Include:
• Serve as the Pipeline Commercialization and Strategy Market Research (PCS MABI) point of contact supporting different botulinum toxin assets, becoming a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through primary market research, data and analytics, and competitive intelligence capabilities
• Enable and demonstrate leadership on the cross-functional business teams across pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions
• Provide insights to both current & future market dynamics while proactively identifying and developing analytics solutions to ensure data driven and objective decision-making
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps
• Ensure all PCS MABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines
Basic:
• Prior pharmaceutical market research and analytics experience strongly preferred
• Well-versed in conducting quantitative, qualitative and competitive intelligence and solid experience with secondary research and analytics using commonly used biotech data sources including epidemiology, treatment landscape, analyst reports and competitor analysis
• Strong ability to create visually impactful slides and craft compelling executive-level story from primary and secondary insights
• Ability to analyze real-world claims data and utilize data visualization tools like Tableau is considered a plus
• Bachelors degree required. Advanced degree (e.g. Masters or PhD) is preferred
Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.
At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.Company DescriptionAbout Kyyba:\r
Founded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances.\r
At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development.
