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Director of E-Commerce

4 months ago

Mount Clemens, United States SVS Vision, Inc. Full time
Job DescriptionJob DescriptionCompany Overview

About the Fielmann Group:

The Fielmann Group is a highly successful German family business with a market value of 2.5 billion. It holds the distinction of being the third largest optical company worldwide, catering to 28 million customers through its omnichannel platform, which includes digital sales channels and approximately 1,000 retail stores. Established in 1972, the company is led by Marc Fielmann, representing the second generation of the Fielmann Family, who still holds the majority of the company's stock. By offering fashionable eyewear at affordable prices and prioritizing customer satisfaction, the Fielmann Group consistently achieves customer retention rates of over 90% and employs around 23,000 people worldwide. As the market leader in Central Europe and one of the largest optical companies globally, we operate stores and online shops under our own name, as well as under brands like Optika Clarus in Slovenia, Óptica & Audiología Universitaria and Medical Óptica Audición in Spain, and SVS Vision and Befitting in the USA.

The Fielmann Group entered the us market by acquiring SVS Vision, a multistate optical retailer with over 80 stores headquartered in Mt. Clemens, MI. Additionally, Fielmann acquired Befitting, a technology provider and online optical retailer dedicated to making eyewear shopping enjoyable and hassle-free for customers with vision insurance. The newly formed Fielmann USA Inc. is embarking on a journey that will redefine the expectations of eyecare and eyewear for US consumers.

Job Summary

As the Director of E-commerce, you will play a pivotal role in leading, shaping and executing the e-commerce strategy for Fielmann USA. Leveraging your extensive experience in driving revenue growth, managing fast-growing e-commerce operations, and leading high-performing teams, you will be responsible for leading and executing our e-commerce strategy, operations, and growth.

Key Responsibilities

E-commerce strategy and leadership:

  • Develop, lead and execute comprehensive e-commerce strategy aligned with overall business objectives and growth targets.
  • Deliver an exceptional customer experience leveraging core brand pillars and differentiation.
  • Lead the development and integration of omni-channel strategies to create a cohesive and seamless customer experience across online and offline channels.
  • Collaborate with relevant internal teams to deliver consistency in branding and customer interactions across touchpoints.
  • Provide visionary leadership to a cross-functional team, fostering a culture of innovation and excellence.

Sales and Revenue Growth:

  • Drive e-commerce revenue growth by implementing effective usability, CX, conversion, merchandising, pricing and other strategies.
  • Implement strategies to optimize onsite conversion rates, leveraging A/B testing, and industry best practices.
  • Develop and implement strategies to increase customer loyalty and retention.
  • Leverage data analytics to identify and capitalize on trends and opportunities.
  • Analyze and report on key performance metrics to drive continuous improvement.
  • Develop and manage the e-commerce budget and provide regular financial reporting to executive leadership.

Product Roadmap and delivery:

  • Lead end-to-end e-commerce product management and development from ideation and assessment through strategic execution.
  • Oversee the selection, implementation, and optimization of e-commerce technologies.
  • Work closely with product development teams to introduce innovative solutions and features.
  • Collaborate with IT, Marketing, Merchandising, and Operations teams to execute new initiatives and to streamline order fulfillment, inventory management, and logistics.
  • Lead cross-functionally to drive alignment and successful project execution.
Qualifications and Skills
  • 7-10 years of progressive experience in senior e-commerce leadership roles, preferably within large, fast-growing businesses.
  • Proven success in driving substantial revenue growth and delivering high-quality e-commerce experiences.
  • Direct experience in consumer retail industries
  • Bachelor’s degree in Business, Marketing, or a related field. MBA is a plus.
  • In-depth knowledge of e-commerce technologies, digital marketing, and omni-channel strategies.
  • Proven experience managing an e-commerce budget.
  • Strong analytical skills and a data-driven mindset, with proficiency in analytics tools.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • A strong desire for continuous learning and personal development.
  • Eagerness to embrace new challenges, and grow professionally within the field.
  • Strong ability to organize tasks and manage time effectively.
Working Conditions

[TBD – IF ABLE TO BE REMOTE; OTHERWISE DETROIT OR TORONTO]