Health Care Marketing Consultant
1 month ago
OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with chronic conditions and complex support needs including mental health, addictions, autism, intellectual/developmental disabilities, long-term support services, social services, children’s services, juvenile justice, and corrections health care.
OPEN MINDS mission is to provide organizations serving these consumers with the market and management knowledge needed to improve their organizational efficiency and effectiveness.
This position will directly support this mission by being an expert advisor and consultant to clients in the areas of strategy development, business development, and marketing. More specifically, the incumbent will need to have high level of competency in creating marketing strategies, go-to-market planning and plan implementation, brand assessment/development, and marketing copy writing.
The incumbent will serve as project manager for projects rooted around a marketing or business development competency and as a subject matter expert for other projects that have a smaller component of such areas. For projects assigned in the project manager capacity, the incumbent will need to manage both the internal and client project teams, as well as the project workplan to ensure efficient, high quality work. The incumbent must be able to timely and professionally communicate project status, problem solve with internal team, and manage the project relationships to facilitate a successful project engagement.
Other responsibilities of the position include:
- Prepare customer-facing client deliverables for each client project. Serve as primary author of recommendations, incorporating analysis and input from subject matter experts and primary and secondary market research.
- Participate in business development activities including, but not limited to, proposal development and writing – with a focus on developing both new work and additional work with current clients of the practice.
- Prepare articles and other written materials for OPEN MINDS publications – with a focus on developing both new work and additional work with current clients of the practice.
- Prepare and deliver presentations, both virtually and in person, at OPEN MINDS and client educational and training events – with a focus on developing both new work and additional work with current clients of the practice.
- Track own billable hours across multiple projects and track and manage the billable hours of a total project.
- Other duties as assigned.
- 5+ years of healthcare knowledge and experience working in the health and human services industry
- Must be able to understand business challenges, assess client’s current situation, develop strategies and solutions, draft reports, prepare client presentations, present recommendations to the clients, etc.
- Experience creating marketing strategies, go-to-market planning and plan implementation, and marketing copy writing.
- Experience in brand assessment/development is a big plus
- Excellent writing and editing skills
- Proficient in other Microsoft Office products: Excel, WORD, PowerPoint
- Strong communication skills, including the ability to communicate verbally and in writing the status of client projects, as well as the ability to make presentations, in person and virtually
- Strong level of attention to detail in the accuracy, grammar, formatting, and other elements of successful client deliverables and client presentations.
- Visual acuity to perform activities such as preparing and analyzing data, viewing a computer terminal, and extensive reading.
- Ability to travel overnight, unattended throughout the continental United States.
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