Director, Marketing

2 weeks ago

Lexington, United States RemX Full time
Job DescriptionJob Description

 Director, Marketing & Membership

Are you ready to lead dynamic marketing initiatives that drive membership growth and engagement in the road construction industry? Seeking a visionary Director to spearhead marketing and membership efforts. If you're passionate about crafting innovative campaigns, nurturing high-performing teams, and fostering a sense of belonging within the community, APPLY NOW 

About: Dedicated to promoting excellence in the road construction industry and providing unparalleled value to it's members. As Director, Marketing & Membership, you'll have the opportunity to shape the narrative in the industry, elevate the membership experience, and drive impactful results through strategic marketing initiatives.

Key Responsibilities:

  • Develop and execute creative marketing campaigns to promote the and drive membership, growth and retention.
  • Lead membership recruitment, onboarding, and retention programs, leveraging internal resources and collaborating with the Membership Committee to enhance the membership value proposition.
  • Coach and develop a diverse team of professionals in the Marketing & Membership department, fostering a high-performing and inclusive work environment.
  • Ensure clear and effective communication with members and industry stakeholders through various channels, including websites, print, email, and social media.
  • Oversee the planning and execution of member meetings, maximizing engagement and utilization while meeting budget requirements.
  • Supervise the efforts of the Information Technology Systems and Web Manager, ensuring data and website security and supporting staff with IT services.
  • Coordinate and support industry initiatives utilizing promotional efforts.
  • Collaborate with cross-functional teams and external resources to support policies and industry marketing initiatives.

Requirements:

  • Bachelor's degree or higher in marketing, communications, business, or related field.
  • Proven track record of successful company re-branding.
  • Proven organizational and team management skills, with at least five years of supervisory experience.
  • Thorough knowledge of marketing campaign development, testing, deployment, and analysis.
  • Ability to create and manage budgets, membership programs, and drive high ROI.
  • Proficiency in Microsoft suite of business software.
  • Must have a creative & proactive mindset and able to produce a strong portfolio 

 

If you're ready to make a significant impact in the road construction industry and lead a team dedicated to excellence, APPLY NOW

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