eCommerce Director

The Director is responsible for all aspects of the e-commerce business including creating, driving, and communicating a customer-centric view of Black Crest’s online experience.

The ideal candidate should be an expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website, stay ahead of changes in the online/ digital marketing environment and adjust plan accordingly to best serve the organization’s objectives.

Responsibilities and Duties:

· E-Comm and Paid – Site management and optimization; site performance; organic and SEO; social media, organic and SEO; paid search and SEM; retargeting

· Retail events/Tradeshow planning/ Presence/Expos

· Brand Communications/Creative Design - CRM –Strategy, RFP, testing, implementation; marketing analytics; email; write and support copy for creative’ brand communications; organic social

· Integrated Marketing and Partnerships -Oversee talent that manages Ambassadors/Coach/Brand collaboration and cross promotion

· Production – Collaborate with the Marketing production team or contractors to generate digital assets traditional assets; videos and stills; brand decks, partner pitches

· Manage and track all digital strategy milestones to ensure timelines and budgets are on track

· Accountable for the e-comm and portions of marketing cost center (Budget)

· Directly support the President in digital marketing and brand voice/intent. Support presidential initiatives and vision as Black Crest grows

· Fully responsible for trade show coordination including communication with venues, vendors, booth set up and other logistics

· Oversee relevant invoicing and cost center activity, flagging issues and major expenditures with the President and finance team

· Manage/oversee graphic design for marketing and e-comm initiatives

· Perform any further duties as assigned and supporting the needs of Black Crest and its team

· Bleed the Black Crest brand as part of a cross-functional leadership team in building the most visceral luxury men’s clothing and accessory brand in the industry

What We're Looking For

• Demonstrated organizational and leadership abilities
• Experience with luxury brands and luxury brand e-commerce strategies
• Familiarity with targeted customer base
• Ability to prioritize multiple tasks and changing priorities
• Willingness to perform multiple roles as business/brand matures
• Ability to think like an owner and offer business solutions

Qualifications

· Bachelor’s Degree in Business Administration or related field

· 3-5 years of digital marketing experience with progressive responsibility and proven results

· 3+ years of experience as a manager preferred

· 1-3 years’ experience with Adobe Suite including Illustrator and Photoshop

· Big Commerce experience for e-comm preferred

· Brand experience with luxury clothing or accessories is preferred

· Desire and ability to be a champion of the Black Crest culture

· Experience with and understanding of web platforms required

· Exceptional skills in prioritizing, problem-solving, and presenting concepts and ideas to others

· Ability to effectively serve as project manager for events while keeping all details and event components organized

· Strong interpersonal and communication skills

· Proficient in Microsoft Office Suite (Word, Outlook, Excel and PowerPoint)

Work Environment and Experience

· This position works primarily in an office setting and routinely uses standard office equipment

· Some overnight travel may be expected

Why work with us?

The Black Crest Tribe is made of employees, customers, ambassadors, veterans, and various experts all over the globe. Black Crest’s unrelenting pursuit of functional, fashionable, and high-quality performance gear, much like the Black Crest Tribe, will never quit.

We offer a great culture, competitive wages, 401k, opportunity for advancement, casual dress, full medical/dental benefits and generous paid time off.

What is Black Crest?

We are building the next great every-man’s luxury brand. Black Crest will focus on the very best in athleisure and lifestyle accessories. As a brand, we will celebrate masculinity and the very best elements of being a self-reliant male. We are doing this by marrying technology used in premier special operations equipment with the very best in global sourcing. The result is a brand with expanding product categories and a loyal customer base of men that strive to be the very best and most capable they can become. Join this new team and benefit from the experience of building a brand with a passionate team of professionals and help

Black Crest is an equal opportunity employer. The organization considers applicants without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status.