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Digital Marketing Director
4 months ago
Empowered Staffing is partnered with an eCommerce custom pillow manufacturer adored by celebrities like Snoop Dogg, the Kardashians, Howie Mandel, and many more. The company is experiencing rapid growth and is searching for a Digital Marketing Director to join their team in Vernon Hills and help elevate the brand's online presence and drive conversions on their direct-to-consumer website.
The Digital Marketing Director will manage core digital channels responsible for driving traffic to our website, with a specific concentration on paid search, email, and social. This person must be well-rounded with both technical and interpersonal skills, possess a strong grasp of current marketing tools and strategies, and able to lead integrated digital marketing campaigns from concept to execution.
Responsibilities
Create an omnichannel strategy that supports business goals.
Plan, implement, and optimize digital marketing campaigns across all digital channels.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Measure and report on the performance of all digital marketing campaigns.
Manage marketing team and agencies responsible for digital marketing.
Develop and deliver marketing strategies to attract customers to the website.
Develop new and creative growth strategies.
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Optimize spend and performance of the overall paid search program including retargeting, PLA's, and social advertising.
Help design, build, and maintain our social media presence.
Grow the email list and improve customer retention and overall performance of the email channel.
Create and manage the affiliate marketing program to grow our reach and acquire new customers.
Requirements
BS/MS degree in marketing or a related field
5+ years of working experience in digital marketing in e-commerce
2+ years of supervisory experience in digital marketing preferred
Experience leading and managing SEO/SEM, email, social media, and display advertising
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns.
Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns & PLAs
Working knowledge of ad serving tools (e.g., Criteo, Adroll)
Strong analytical skills and data-driven thinking
Experience with content creation and video creation preferred
