Marketing content writer

2 weeks ago

Raleigh, United States Koroberi Full time
Job DescriptionJob Description

Love bringing ideas to life through engaging content? Hate the notion that business-to-business means boring? Driven to go deep and become an expert in what you write about? We’ve been looking for you.

Koroberi is a B2B marketing agency in Raleigh. Our client roster includes fast-growing midmarket businesses and publicly traded enterprises focused on powering the modern, always-on economy.

We’re looking for a candidate with a high level of technical understanding who can translate complex and sometimes unfamiliar information into clear, attention-grabbing communications that speak the language of our clients’ customers. The content writer is responsible for creating content for supply chain and technology clients.

Responsibilities include:

  • Writing, editing and proofreading marketing content in a variety of formats and tones, including but not limited to:
    • Long-form case studies, white papers and articles (Q&As, lists) to showcase peer validation and industry thought leadership
    • Product/service brochures and flyers to provide technical detail and sales messaging
    • Public relations materials, including press releases, editorial interview written responses and guest articles to support a robust trade and business media PR program
    • Informative and engaging social media posts tailored to the platform (Facebook, Twitter, LinkedIn), including proper use of hashtags, visual content and new features
    • Infographics, video scripts and presentations to tell visually dominant stories
    • Website copy that supports user experience (UX) trends and search engine optimization (SEO) best practices
    • Short and snappy emails and advertisements to catch a viewer's attention and drive engagement
  • Recommending appropriate content formats for topics and goals
  • Preparing for, attending and actively participating in client and internal briefings and subject matter expert interviews
  • Developing a working knowledge of the subject matter through additional research and self-education, as needed, to inform your writing
  • Coordinating any supporting graphic needs required for responsibilities above
  • Keeping apprised of all relevant client, industry and market developments
  • Contributing to the overall profitability of the company
  • Other duties, as required
The ideal candidate:
  • Has experience producing client-ready work with minimal edits and rounds of feedback
  • Can quickly grasp and implement feedback
  • Has excellent note taking and organizational skills
  • Is committed to becoming an expert, learning client and agency processes, industry knowledge, etc.
  • Asks good questions and takes the initiative to clarify any points of confusion and familiarize themselves with new concepts
  • Can assess source material (from interviews, other existing verbiage, a basic outline) and strategize an effective way to present it through written content that explains and communicates key messages
  • Has experience learning and writing about new or complex topics
  • Has experience writing engaging content for niche B2B audiences
  • Exhibits strong written and verbal interpersonal communication skills
  • Can multitask, juggling several projects at once in a fast-paced environment
  • Has familiarity with SEO best practices and web traffic metrics
Qualifications:
  • Bachelor's degree in communications, journalism, public relations, social media, marketing or similar field of study
  • 4+ years of professional experience in a B2B marketing agency and/or communications role
  • Deep knowledge of AP Style writing standards
  • Hates unnecessary oxford commas
Why Koroberi?
  • Our company specializes in supply chain, automation, robotics and transportation – stable, growing industries that play a fundamental role in powering our everyday lives, economy and world.
  • Our commitment to balance and communication creates a collaborative and encouraging work environment.
  • We offer employees great benefits, including fully paid medical and dental insurance, 3 weeks paid time off and 401K matching.
  • Our team operates on a hybrid in-office/remote basis.
    • Candidates with the right supply chain industry experience will be considered for full-time remote.

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