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Digital Marketing Director
3 months ago
As the Digital Marketing Director, you will take charge of our entire marketing plan. This role requires a strategic thinker who is data-driven and highly skilled in SEO, website management, organic social, and digital advertising with Google and Meta Ads. You will be responsible for driving conversions while maintaining a planned budget, collecting and utilizing data to make strategic decisions, and expanding our reach on various platforms.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy that includes SEO, CRO, media purchasing, and organic social media marketing.
- Manage and optimize Google and Meta ad accounts to drive conversions and maintain ad spend within the allocated budget.
- Regularly review and update the company’s website to ensure it is effectively optimized for search engines and user engagement.
- Travel to job sites within the Birmingham area to gather photos and videos, enhancing content for social media and marketing campaigns.
- Analyze data to make informed marketing decisions on a daily, monthly, and yearly basis.
- Benchmark performance against past metrics to track progress and identify areas for improvement.
- Lead and develop a marketing plan to execute strategies that align with the company’s goals.
- Stay updated with the latest digital marketing trends and technologies to keep our marketing efforts ahead of the curve.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
- Proven experience as a Digital Marketing Director or in a similar role, with substantial experience managing SEO, CRO, digital advertising campaigns, and social content management.
- Strong analytical skills and data-driven thinking to assess campaign effectiveness and budget allocation.
- Excellent leadership and communication skills to collaborate across departments such as sales and finance.
- Creativity and an eye for detail in content creation and branding.
- Ability to travel locally to gather multimedia content for marketing use.
Benefits:
Competitive salary and PTO
Comprehensive health, dental, and vision insurance.
