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Marketing Manager

3 months ago

Fort Myers, United States MI Homes Full time
Job DescriptionJob Description

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Southwest Florida is M/I Homes’ newest division in Florida, covering Lee, Collier, Charlotte, and parts of Sarasota counties. This position offers great career growth opportunities in this new division as well as an excellent benefits package, including comprehensive medical/dental, company match 401(k) and much more We are currently expanding our division and looking for driven, passionate members to join our TEAM in Southwest Florida. Where you work matters. Position is currently located in Punta Gorda, Florida but our offices are moving to Fort Myers, Florida.

Job Summary

Lead the marketing function through the development of marketing strategies for M/I’s products and services that are in line with corporate objectives on a divisional basis. Coordinate appropriate market research initiatives that will determine effective result-based media and direct marketing programs that target to desired demographic groups and increase unit absorption. Effectively interface and partner with VP of Sales and Marketing to achieve their sales objectives through optimal, result-based marketing programs that consistently support the company’s objectives.

Duties and Responsibilities

  • Build effective partnerships with all departments, Corporate Marketing & partners to determine specific product positioning, pricing matrix and promotional strategies.
  • Strategize, plan, coordinate and execute:
    • Drip Campaigns leading up to new community openings, coordinating with Corporate Marketing, Internet Sales Manager, and V.P. of Sales and Marketing.
    • To ensure milestones, including but not limited to land closings, groundbreakings, community openings, first sales, first closings, new employees, promotions, etc. are posted across Social Media channels, organic and paid.
    • With PR Team to ensure milestones are met, including but not limited to land closings, groundbreakings, community openings, first sales, first closings, new employees, promotions, etc. are being picked up and announced across all media outlets.
    • With Corporate Marketing on all Marketing tasks, tickets & projects via HIVE (Project Management Tool)
    • With Vendors/Partners on updates/uploads of Floor Plans & Renderings via Media Labs & Converge, and/or other platforms.
    • Sales Center openings, including working with V.P. of Sales & Marketing on Sales Center Designs & marketing Displays and Model Home Designs.
    • Community signage, on site and work with local authorities and landowners to strategize, plan, coordinate and execute additional signage opportunities off site.
    • Community Events including but not limited to Grand Openings, Amenity Openings, Special Events, Agent Events, etc.
  • Strategize, Plan, Coordinate and Manage Marketing Budget including researching different vendors’ cost and scope to ensure the Division maintains budget. Manage, code and coordinate invoices with Division’s accounting team to ensure all invoices are paid on time
  • Assist with special projects as requested and perform additional duties as required. .
  • Recommend marketing strategies for communities to include community and sales presentations, model homes and amenity features.
  • Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
  • Partner with Corporate Marketing Department to formulate advertisement and promotional activities including signage, print, online, electronic media, and direct mail with appropriate distribution channels.
  • Review and suggest product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Partner with VP, Sales & Marketing to monitor competitive products and marketing activities.
  • Establish and maintain relationships with industry influencers and key strategic partners.
  • Conduct marketing surveys on current and new product concepts and provide feedback for future product development.
  • Guide preparation of marketing activity reports and presents to executive management.
  • Establish and maintain a consistent corporate image and brand throughout all product lines, promotional materials, and events.

Requirements

Minimum Education & Experience:

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college in conjunction with a minimum of 4 years related work experience is preferred. Marketing experience in home building is required.

Skills and Abilities:

  • Excellent communicator with strong organizational savvy and leadership skills necessary to interface with and influence all departments (Operations, Purchasing, Construction, Sales, and Leadership).
  • Ability to think strategically & proactively.
  • Strong analytical skills.
  • Demonstrated record of marketing expertise, orchestrating & coordinating across all marketing outlets (Traditional/Print, Signage, Public Relations, Events Planning, Social Media & Digital).
  • Ability to be innovative.
  • Must be able to establish plans that respond to the needs of a rapidly changing environment.
  • Overall, this position requires coordinating tasks, tickets, and projects, both short-term and long term, on a daily basis both with the Corporate Marketing Team and third party vendors via HIVE (Project Management Tool), CONVERGE, MEDIALABS among others.

Work Conditions and Physical Requirements:

This is an in-office position, office is currently located in Punta Gorda, FL; however will relocate to Fort Myers, FL end of 2024/beginning of 2025. Must be willing to travel regularly, locally (Collier to Sarasota Counties) as needed for event planning, event management, market research, meet up with vendors (i.e. signage planning & installation, etc.). Willing to travel to home office (Columbus, OH) 1-2 times a year or as needed for training & company marketing initiatives

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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