Digital Marketing

3 weeks ago

Addison, United States Burton Medical LLC. Full time
Job DescriptionJob Description

Position Description / Responsibilities:

·        Plan and execute Digital Marketing initiatives.

·        Prepare Distributor Web Content assuring proper Branding, Product Content and Loading of Burton Product attributes.

·        Perform Regular cadence of review for Tier I and Tier II Customers regarding Burton Content with corrective action.

·        Assure Burton Digital Assets are current and relevant – Photos and Product Dimension Files (BIM, Revit).

·        Placement of Burton on Industry Product Content Warehouses Manage Lead Generation from Searches.

·        Social Media placement and effectiveness tracking.

·        Search Engine Optimization (SEO) and Web Content improvement.

·        Analysis of Burton Site Web Traffic and Constant Improvement Action.

·        Web Ad Creation and Placement.

·        Shape and Utilize ERP (NetSuite) CRM to support & initiate Targeted Customer Marketing.

·        Website Visit Lead Generation tracking and follow-up.

·        Live and Virtual Tradeshow On-Line Content Setup.

 

Requirements:

·        Minimum - B.S and/or M.S. Degree in Marketing or related field

·        1-5 years of (digital) marketing experience

  • Capability to learn Technical (Electrical/Mechanical) understanding of Designed in Products.
  • Active Listening - Focus on Buyer/User's needs translating to "Best Fit" Product Solutions
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points – Value Chain.
  • Getting Work Done Through Others - Collaboration with Internal and External Stakeholders.
  • Demonstrated knowledge in the use of Search Engine Optimization Tools, WordPress, Adobe InDesign, and Email Marketing Campaign & Monitoring applications.
  • interpersonal skills, including strong relationship building proficiency.
  • Ability to communicate effectively both orally and in writing.
  • Good analytical, mathematical, and problem-solving skills.
  • Computer skills with knowledge and use of Microsoft Office: Outlook, Excel, Word, PowerPoint.
  • Experience working with an ERP system.

Preferences:

·        Proven working experience in digital marketing, leading, and managing SEO/SEM, marketing database, email, social media and advertising campaigns. 

·        Proven creative track record in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Company DescriptionBurton is a medical device manufacturer engaged in the business of designing, manufacturing, and distributing high-quality examination, and surgery lighting equipment. Since its inception in 1928, Burton has been known for superior quality, exceptional value, and long-lasting solutions to complex lighting issues facing physicians, surgeons, and veterinarians throughout the world.Company DescriptionBurton is a medical device manufacturer engaged in the business of designing, manufacturing, and distributing high-quality examination, and surgery lighting equipment. Since its inception in 1928, Burton has been known for superior quality, exceptional value, and long-lasting solutions to complex lighting issues facing physicians, surgeons, and veterinarians throughout the world.

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