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Digital Marketing Manager

4 months ago

Addison, United States Jani-King International, Inc. Full time
Job DescriptionJob Description

Jani-King International, a preeminent force in the $100 billion-dollar commercial cleaning industry, is actively seeking a Digital Marketing Manager to bolster our Marketing team. In this strategic role, you will have the opportunity to expand our brand and drive leads & sales by leveraging your digital marketing expertise. Celebrating 55 years of excellence, Jani-King is renowned for its commitment to quality and reliability, serving a diverse clientele across numerous industries.

Your Impact:

  • As a Digital Marketing Manager, you will play a crucial role in shaping our digital presence, executing marketing strategies that resonate with our target audience, and measuring the success of our campaigns.
  • Your work will directly influence our brand's growth and presence in the market.

What You’ll Do

  • Develop strategic digital marketing plans that align with business goals.
  • Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads.
  • Help manage and support Pay-Per-Click (PPC) agency partnership.
  • Monitor ongoing campaign performance and execute key campaign optimizations daily.
  • Confidently present campaign reports on a routine basis.
  • Develop and test new strategies designed to increase lead volume, conversion rates, and lower cost-per-lead (CPL).
  • Create A/B testing opportunities to increase efficiency of campaigns and generate better results.
  • Recommend landing page and website optimizations based on performance and findings of campaigns.
  • Create effective local, regional, and national Search Engine Optimization (SEO) initiatives.
  • Research and create strategic keyword lists and ideas for PPC and SEO campaigns as well as content creation.
  • Use tools such as Google Analytics and BrightEdge to find patterns and new campaign opportunities for growth.
  • Perform routine competitive research and analysis to inform the business of any changes in the current market environment.
  • Stay up to date with current digital marketing industry trends, market conditions, and best practices.

What You’ll Bring

  • Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console.
  • Google certified in Ads, Analytics, and/or Display.
  • Experience with CRM & automation tools such as HubSpot.
  • Experience with marketing tools such as BrightEdge and ZoomInfo
  • Understanding of forecasting, budgeting, and campaign pacing.
  • Excellent critical thinking, analytical, and problem-solving skills.
  • Recognize problems, identify causes, and present solutions to issues that may arise.
  • Exhibits solid communication skills (oral, written, and presentation).
  • Ability and willingness to learn new tools and technologies.
  • Strong ability to multi-task.
  • Excellent writing skills.
  • Obsessive attention to detail.

Preferred Skills

  • Experience working with WordPress.
  • Basic understanding of HTML, CSS, and JavaScript.
  • Understanding of .htaccess, robots.txt, XML Sitemaps, site speed optimization, and other technical aspects of SEO.
  • A solid understanding of search strategies, website mobile optimization, and other digital marketing industry trends.

Why Jani-King?

  • Competitive salary and comprehensive benefits package.
  • Be part of a globally recognized brand in a fast-growing industry.
  • Join a company with a long-standing history of success and stability since 1969.

If you are passionate about digital marketing and excited to contribute to a leading brand in the commercial cleaning sector, Jani-King is your destination. Connect with us and explore how your expertise can fuel our mutual growth.

Apply today and step into a world of opportunity at Jani-King

Note: Direct applications only. No recruiters or phone calls, please.

Company DescriptionJani-King is the world's largest commercial cleaning franchisor with more than 6500 franchisees supported by over 120 regional offices. Jani-King International has been trusted by business and industry leaders for over 55 years. Our superior quality control ensures accountability on our side so that our customers receive unmatched service, support and results.

Our cleaning business services provide a clean and healthy workplace to tens of thousands of clients in a variety of industries including: General Office, Manufacturing, Retail, Resort, Hotel, Bank, Healthcare, Event, Stadium, Education, Government, and Restaurant. Jani-King is the global leader in the ever-growing $100 billion dollar commercial cleaning industry.Company DescriptionJani-King is the world's largest commercial cleaning franchisor with more than 6500 franchisees supported by over 120 regional offices. Jani-King International has been trusted by business and industry leaders for over 55 years. Our superior quality control ensures accountability on our side so that our customers receive unmatched service, support and results.\r
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Our cleaning business services provide a clean and healthy workplace to tens of thousands of clients in a variety of industries including: General Office, Manufacturing, Retail, Resort, Hotel, Bank, Healthcare, Event, Stadium, Education, Government, and Restaurant. Jani-King is the global leader in the ever-growing $100 billion dollar commercial cleaning industry.