Strategic Marketing Specialist

3 weeks ago

Fort Lauderdale, United States Piusi Full time
Job DescriptionJob Description

We are seeking a Strategic Marketing Specialist to join our team You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand. 

Responsibilities:

  • Market products by developing and implementing marketing and advertising campaigns.
  • Conduct market research to determine potential new products, identify customer trends, competitor offerings and demographic data
  • Manage SEO campaigns, marketing database, email, social media and/or display advertising campaigns
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts
  • Perform analysis of market strengths, weaknesses, opportunities and threats
  • Development and implement innovative marketing campaigns
  • Compile and present data for other departments
  • Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies
  • Investigate the performance of a company’s digital marketing campaigns and strategies through evaluating key performance metrics
  • Determine industry trade shows to attend and help coordinate 

​Qualifications:

  • Previous experience in market research, digital marketing or other related fields
  • Familiarity with quantitative and qualitative data collection
  • Strong analytical and critical thinking skills
  • Strong communication and presentation skills
  • Solid knowledge of website and marketing analytics tools
  • Ability to work well in teams
  • Basic Graphic Design skills a plus
Company DescriptionPiusi is the world's leader in design and manufacturing of fuel transfer, metering and monitoring equipment. With ambitious sales goals and an ever-innovative product lineup, Piusi offers a unique opportunity to work for 70-year-old global OEM with the autonomy and market focus of its ambitious American branch.
Piusi supplies the world's leading markets with top-quality, professional and easy-to-use products and complete solutions for transferring, refilling and controlling/managing fuels, Diesel Exhaust Fluid (DEF), oil, water and grease. Our products have many different uses such as monitoring and transferring fuel at trucking companies, refueling of agricultural vehicles, transferring fuels in construction and mining for heavy duty vehicles.Company DescriptionPiusi is the world's leader in design and manufacturing of fuel transfer, metering and monitoring equipment. With ambitious sales goals and an ever-innovative product lineup, Piusi offers a unique opportunity to work for 70-year-old global OEM with the autonomy and market focus of its ambitious American branch.\r
Piusi supplies the world's leading markets with top-quality, professional and easy-to-use products and complete solutions for transferring, refilling and controlling/managing fuels, Diesel Exhaust Fluid (DEF), oil, water and grease. Our products have many different uses such as monitoring and transferring fuel at trucking companies, refueling of agricultural vehicles, transferring fuels in construction and mining for heavy duty vehicles.

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