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Online Advertising Manager

1 month ago

Seattle, United States Bee Talent Solutions Full time
Job DescriptionJob Description

As a Digital Advertising Manager, you'll be responsible for the strategy, execution, and efficient day-to-day management of display & paid social campaigns for our client's global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of our client's business initiatives and executing go-to-market strategies across our client's product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.

 

Responsibilities:

  • Own the performance of display and paid social marketing channels across multiple products and business units
  • You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement
  • Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns
  • Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization
  • Execute building, testing, and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
  • Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
  • Monitor and maintain multiple advertising budgets between channels and engines
  • Create, update, and maintain regular performance reports and share with internal teams
  • Work cross-functionally to ideate creative advertising campaigns & messaging tests
  • Keep pace with digital advertising industry trends and development
  • Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance

 

Qualifications:

  • BA/BS in marketing or a related field.
  • 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations.
  • Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads.
  • Proficiency in Salesforce, Tableau, and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred.
  • Exceptional analytical skills, including data manipulation and financial analysis.
  • Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing.
  • Outstanding communication, project management, and collaboration skills with the ability to work with both technical and business teams.
  • Ability to work independently/efficiently and thrive in a fast-paced environment.
  • Highly organized and able to exercise strong attention to detail.

 

 

 

keywords: Digital Advertising, Online Advertising, marketing, digital campaigns, B2B, SaaS, Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads, Salesforce, Tableau, Campaign Manager, DV 360 (Google Marketing Platform suite), analytical, MS Excel, insights, A/B testing, multivariate testing, optimizing campaigns, ROI, KPIs, campaign lifecycle, performance trends, insights. paid media, display, paid social campaigns

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