Marketing Director

2 weeks ago

Williamsville, United States DG Partnership Full time $65,000 - $80,000
Job DescriptionJob Description

Job Title: Marketing Director 65-80k

Rembrandt Charms is the leading manufacturer of high-quality, hand-crafted charms and charm bracelets with corporate headquarters located in Williamsville, New York. We are proud of the products and services we provide to our valued customers, retail jewelers, throughout North America.

Objectives of this role

  • Collaborate with business team for developing marketing and branding strategies for existing and new products.
  • Oversee and grow the marketing department by identifying revenue opportunities among established clients and securing new accounts.
  • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit and loss projections, and expenditures.

Responsibilities

  • Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.
  • Spearhead the execution of marketing campaigns, including testing, tracking, results reporting, analyses, and recommendations.
  • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.
  • Conduct meetings regularly with marketing representatives, marketing manager, account managers, and sales manager to resolve challenges, and brainstorm possible solutions, create marketing programs, and provide training to ensure team is consistently performing above standard.

Required skills and qualifications

  • Successful track record in marketing role and campaign creation.
  • Excellent leadership, communication, and decision-making skills.
  • Experience in digital and print marketing, content marketing, and social media marketing.
  • Proven ability to plan and manage budgets.

Preferred skills and qualifications

  • Bachelor's degree (or equivalent) in marketing, advertising, or communications.
  • Proficiency with HTML, content management systems, and design software.
  • Desire to grow professionally.

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