Brand Marketing Manager

4 days ago

Fort Worth, United States Howell Instruments Inc Full time
Job DescriptionJob Description

Job Summary:

We are seeking a talented individual to join our small but dynamic sales and marketing team. The ideal candidate demonstrates a high degree of originality and creativity. The Brand Marketing Manager will manage new and established overall marketing programs and corporate communications and partner with Sales & Marketing to facilitate business development through marketing and client programs.

Job Responsibilities:

  • Develop and execute brand marketing strategies to enhance brand recognition and customer loyalty.
  • Define advertisement, content ideas and other creative ways to strengthen Howell’s brand identity.
  • Manage the creation and delivery of compelling marketing campaigns across various channels.
  • Analyze campaign performance and consumer insights to optimize future marketing efforts.
  • Working within a specified budget, coordinate all creative and administrative resources in facilitating the annual marketing plan for the company.
  • Maintain and update content for the company’s social media accounts to engage with the target audience and provide feedback to management on account/market activity.
  • Coordinate all logistical requirements for trade shows and maintain an annual trade show budget.
  • Lead efforts in developing promotional materials including marketing collateral and print copies.
  • Coordinate and assist in external/internal communications and systems including mass e-mails, presentations, speech writing, corporate events, etc.
  • Conduct market research to understand consumer behavior, trends, and competitive landscapes.
  • Ensure cohesion, clarity of brand messaging, and consistency in marketing collateral across all mediums.
  • Foster positive corporate image through all marketing efforts.
  • Stay current with marketing trends and technologies to keep the brand ate the forefront of developments in brand marketing.
  • Review competitor data and company reviews to gauge the public perception of their company versus competing corporations and products.
  • Other duties as assigned.

Job Requirements:

  • Bachelor’s Degree in Marketing, Business or related field.
  • Minimum 5 years’ experience in marketing, market research, and brand management.
  • Must possess the skill to effectively organize, assemble, and arrange resources to meet organizational goals.
  • Creative mindset that enables you to see Howell through the eyes of our customer.
  • Familiar with Adobe Creative Cloud such as InDesign and/or Illustrator.
  • Proficient in Excel, Word, Outlook and PowerPoint.
  • Ability to lead subject matter experts and contractors in developing a high degree of originality and creativity in marketing projects.
  • Excellent written, verbal and interpersonal skills.

We offer an excellent benefits package, including life insurance, comprehensive medical and dental plan, profit sharing and retirement plan, paid holidays, vacation and PTO. Salary will be commensurate with experience, education and ability.


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