Product Marketing Specialist

6 days ago

Brooklyn Park, United States Varitronics, LLC Full time
Job DescriptionJob Description

Join Our Team at Varitronics

Company Overview: At Varitronics, we support educators and engage every student in their quest for learning by providing easy-to-use visual and kinesthetic learning tools paired with leading-edge content. Our VariQuest® Suite of products includes the award-winning Perfecta® Series Full Color Poster Design Systems, Cutout Maker 1800 Digital Die-Cut System, Motiva 400 Specialty Printing System, Cold Laminator, and Design Center Workstation. Educators use our tools to support students through learning curriculum, social-emotional growth, extracurricular events, and so much more. Our vision is to build a brighter future for every learner by providing tools that transform the learning environment. For more information, visit www.variquest.com.

Job Title: Product Marketing Specialist

Job Summary: The Product Marketing Specialist will support the existing VariQuest product line and assist with product development efforts. Reporting to the Director of Business & Product Development, you will manage customer training programs through live webinars and product training videos. You will also engage in voice of customer research, gather market intelligence, perform competitive analysis, and recommend product or process improvements.

Key Responsibilities:

  • Maintain product lines, ensuring quality, offering, pricing, and positioning align with customer needs and drive revenue growth.
  • Assist with new product development by gathering and synthesizing voice of customer findings into market requirements.
  • Develop and maintain sales enablement tools such as flyers and competitive analysis documents.
  • Gather market data and funding intelligence, suggesting opportunities to sales channels.
  • Assist with product launch plans, including pricing, promotions, training, and sales tools.
  • Conduct live customer training webinars regularly and collaborate with the sales department on one-off webinars.
  • Assist in script-writing, storyboarding, production, and distribution of product training and promotional videos.
  • Produce training materials such as user guides, videos, tip sheets, and FAQs.
  • Travel to customer and dealer partner sites and attend industry events.

Competencies:

  • Project Management: Coordinate projects, communicate changes, and complete projects on time.
  • Strong business acumen, analysis, and research skills.
  • Excellent problem-solving and communication skills to address product management challenges.
  • Strong creative and business writing skills.
  • Ability to execute in ambiguous situations with competing deadlines.
  • Capable of influencing engineering, operations, sales, and support services without direct authority.
  • Initiative: Self-starter who asks for and offers help when needed.
  • Creative and enthusiastic approach to working in a fast-paced team environment.

Qualifications:

  • Bachelor's Degree in Marketing, General Business, or related field; or one or more years of general marketing experience; or equivalent combination of education and experience.
  • Experience in the education industry is highly desirable.
  • Familiarity with web, video conferencing, and streaming tools preferred, with prior experience in video production project management being a plus.

If you are passionate about product marketing and education, and enjoy working in a dynamic environment, we want to hear from you We offer a hybrid work environment and great company culture Apply today to join the Varitronics team.

Company DescriptionAt Varitronics, we support educators and engage every student in their quest for learning by providing easy-to-use visual and kinesthetic learning tools paired with leading-edge content. Our VariQuest® Suite of products includes the award-winning Perfecta® Series Full Color Poster Design Systems, Cutout Maker 1800 Digital Die-Cut System, Motiva 400 Specialty Printing System, Cold Laminator, and Design Center Workstation. Educators use our tools to support students through learning curriculum, social-emotional growth, extracurricular events, and so much more. Our vision is to build a brighter future for every learner by providing tools that transform the learning environment.

Check out our website: www.variquest.com

Varitronics, LLC is a privately held company, headquartered in Brooklyn Park, Minnesota.Company DescriptionAt Varitronics, we support educators and engage every student in their quest for learning by providing easy-to-use visual and kinesthetic learning tools paired with leading-edge content. Our VariQuest® Suite of products includes the award-winning Perfecta® Series Full Color Poster Design Systems, Cutout Maker 1800 Digital Die-Cut System, Motiva 400 Specialty Printing System, Cold Laminator, and Design Center Workstation. Educators use our tools to support students through learning curriculum, social-emotional growth, extracurricular events, and so much more. Our vision is to build a brighter future for every learner by providing tools that transform the learning environment. \r
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Check out our website: www.variquest.com \r
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Varitronics, LLC is a privately held company, headquartered in Brooklyn Park, Minnesota.

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