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Digital Designer
2 weeks ago
Position Overview:
Under the direction of the Global Brand Art Director, The Digital Designer is responsible for creating visually compelling and engaging digital content for our consumer fitness brands: BowFlex, Schwinn, Horizon and JRNY. You will work closely with the marketing, product, and e-commerce teams to develop a wide range of digital assets that enhance our online presence and drive customer engagement. This is a non-supervisory position.
Responsibilities:
Design & Creativity:
· Create and design digital assets, including website graphics, email templates, social media content, online ads, and other promotional materials.
· Develop visual concepts that align with brand guidelines and marketing strategies for BowFlex, Schwinn, Horizon and JRNY.
· Ensure consistency in brand messaging and visual style across all digital platforms.
· Assist with planning and directing photo and video shoots to ensure assets meet brand standards and stakeholder requirements.
Website & E-Commerce Support:
· Design user-friendly web pages and landing pages that optimize the user experience and drive conversions.
· Collaborate with web developers to implement designs and ensure technical feasibility.
· Continuously improve website design based on user feedback and analytics.
Social Media & Content Marketing:
· Produce engaging visuals for social media posts, stories, and campaigns to increase brand awareness and engagement.
· Work with the content team to create infographics, banners, and interactive content that support marketing initiatives.
Email Marketing:
· Design and build email templates that are visually appealing and responsive.
· Ensure emails are compatible across various devices and email clients.
Video & Motion Graphics:
· Create basic animations and video content for digital campaigns.
· Edit and optimize video content for various digital platforms.
Project Management:
· Manage multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines.
· Coordinate with internal stakeholders to gather requirements and feedback.
Marginal Job Functions:
· Other projects as needed.
Experience:
· Minimum of 3 years of experience in digital design, preferably in the fitness or consumer goods industry.
· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
· Experience with web design tools such as Sketch, Figma, or Adobe XD.
· Basic understanding of HTML/CSS is a plus.
· Familiarity with email marketing platforms (e.g., Braze).
Other Requirements:
· A strong portfolio showcasing your digital design work, including examples of web design, social media graphics, email campaigns, and video/motion graphics.
· A valid drivers license is required.
· Domestic travel up to 10%.
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
· Health & Dental Insurance
· Company paid Life Insurance
· 401(k)
· Paid Time Off benefits
· Product discounts
· Wellness programs
EOE/M/W/Vet/Disability
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