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Communications and Experience Manager
1 month ago
The Communications and Experience Manager is a key leader in communications who will help to transform the IEEE Signal Processing Society by focusing on the growth of both members and non-members who use SPS products and services. The job reviews and leverages customer and product data to segment, develop, and implement communication strategies to all types of customers based on their needs and translates them to business outcomes and measurable results. This position's work will often be the voice of the Society.
This position will be responsible for proposing and implementing growth strategies for both members and non-member customers in collaboration with the VP-Membership, Membership Board, and the Board of Governors. The position develops and implements the strategic direction for the Signal Processing Society communications scheme, including but not limited to email, newsletter articles, website content, videos, digital marketing, print, and social media to all audiences on behalf of the Signal Processing Society. Many of these activities are planned and implemented in conjunction with other staff. Strategic planning and implementation strategies include member recruitment, retention, and engagement within the Society and its products and programs, directing and enhancing the member and non-member customer experience through holistic communications and digital presence, again in conjunction with other staff. Formulating proposals and implementation plans for new tools and services for customers based on data received is also a responsibility.
The role reports to the Director, SPS Operations and manages no direct reports. The incumbent is expected to work with general direction from that Director and frequent collaboration with the Director, Conferences, Marketing, and Data Analytics and the Marketing Analytics Manager on all projects. Periodic travel is required.
Key Responsibilities
Communication Strategy
- Create and maintain the Signal Processing Society’s communications strategy, and plan, including:
- Creation and ongoing maintenance and management and execution of the annual communications calendar for the IEEE Signal Processing Society.
- Creation, maintenance, and implementation of a social media strategy and plan, including guidelines for SPS volunteers. Creates and manages a framework for the intake of volunteer requests for social media posts.
- Creation, maintenance, and implementation of the IEEE Signal Processing Society website’s content strategy.
- Creation, maintenance, and implementation of the training support for all society branding guidelines documentation, for both staff and volunteers to ensure awareness and compliance.
- Develop and maintain segmented SPS member and non-member customer and audience profiles and personas
KPI Development, Data Analysis, and Tracking
- Review and leverage data reporting provided by various sources to drive business insights to:
- Recommend effective customer segmentation
- Develop, maintain, and annually evaluate list of all product offerings for members and non-member customers with the management team
- Build out Key Performance Indicators (KPIs) for communications areas focusing on member and non-member customer growth, and measure against
- Work with the Marketing Analytics Manager to review reporting on all communications effectiveness including email, web, and social media analytics tools, social listening, etc.
- Create, maintain, and share progress reports on communications strategy with management team
- Utilize member and non-member customer reporting to derive business insights and create strategies and campaigns based on data.
- Works with internal and external teams to implement and collect data about SPS members and potential customers (surveys, etc.)
Communications and Experience Execution
- Develop and execute the following tasks based on the communications strategy, plan, and calendar:
- Oversight and review of all communications content including email, website content, social media posts
- Contracting, training, and management of any freelance or agency communications projects or ongoing content development support to ensure accuracy, timeliness, and brand alignment.
- Writing, editing, and reviewing customer communications and templates, including web content, when needed
- Creates workflows to encourage cross-promotion of SPS products, events, services and implementation with SPS staff
- Designs and composes flyers, promotional materials, informational materials, and collateral for SPS membership, products, and programs, working with vendors, volunteers, and staff as needed.
Member and Non-member Customer Activities and Projects
- Full support for annual campaigns, including:
- SPS Day Program - Planning, developing, and executing the promotion, contests, KPI development, and tracking activities
- Giving Tuesday Program - Planning, developing, and executing for the Student and Young Professional Fund and tracking and reporting year over year
- Other duties as assigned.
Volunteer Support
- Support and guide volunteers on work pertaining to customer and member growth and communications, such as:
- Provides support to the Vice President-Membership, Membership Board, and Management Team in all goals and activities related to communications and member and non-member customer growth, and enhancement of member benefits per member segment.
- Works with the Marketing Analytics Manager to create reports and presentations to update leadership and key volunteers, including but not limited to the State of the Society, VP-Membership reports, etc.
- Works with the Membership Development Committee on strategies for recruitment, retention, and engagement for the different segments of membership and other related responsibilities.
Qualifications - External
Education
- Bachelor's degree or equivalent experience
- Communications/Journalism or relevant field Req
Work Experience
- 4-7 years prior experience in a communication role, including social media communications and promotions to member and non-member customers, and internal and external audiences; experience in member recruitment, retention, and engagement. Req
Skills and Requirements
- Positive, customer-focused attitude in dealing with a variety of volunteers and members.
- Excellent English language skills (written and oral).
- Strong organizational skills.
- Ability to handle multiple projects simultaneously, and track and report status of each.
- Be a strategic thinker.
- Be creative and exhibit problem-solving skills.
- Ability to work under pressure in a fast-paced environment.
- Helpful attitude to anticipate and address administrative issues.
- Strong-time management skills to balance demands and meet schedules.
- Cooperative ability to work with other staff and volunteer to address issues.
- High quality standards, including high degree of accuracy in communications and documenting projects.
- Knowledge of Microsoft programs, especially Word, Excel, and Access, as well as Gmail.
- Professional demeanor with the ability to handle confidential material.
- Present sensitivity to foreign cultures and mannerisms.
Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.
PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.
For information on work demands and conditions required for this position, please consult the reference document, "Physical, Mental, and Work Environment Standards for IEEE Positions." This position is classified under Category I - Office Positions.
IEEE is an EEO/AAP Employer/Protected Veteran/Disabled
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Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.
IEEE and its members inspire a global community through highly-cited publications, conferences, technology standards, and professional and educational activities.Company DescriptionAdvancing Technology for Humanity\r
IEEE and its members inspire a global community through highly-cited publications, conferences, technology standards, and professional and educational activities.
