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Multimedia Outreach Specialist
2 months ago
Multimedia and Outreach Specialist
Job Family:Communications
Department/Group:Communications
Job Code/ Req#:B19/1832
Location:El Paso, TX
Travel Required:Some travel in WSB region (West Texas) and state.
Level/Salary Range:$20.00 an hour salary non-negotiable
Position Type:Max 25 hours per week
Non-exempt, Part-time
Job DescriptionWorkforce Solutions Borderplex is one of 28 public workforce development boards in Texas serving the six-county Borderplex region. We are a non-profit opportunity incubator, personalizing the career path and connecting the right people to the right positions. With the tools, programs, and services we provide, we know you can do anything you put your heart into. Our organization and its initiatives have been recognized and awarded by the Texas Workforce Commission for our innovative approach to assisting employers and job seekers. WSB serves in the spirit of community support. What we do is so important, but we don’t do it alone. We serve the regional business community. Our mission is to help them grow stronger so they can create better jobs. We also prepare people to fill those jobs and achieve a sustaining and fulfilling career. WSB exhibits a growth mindset. We seek individuals who buy into this mission and lead by example by being good stewards of our financial resources, work efficiently to stretch our resources, and support the organization and its community partners so we can collectively elevate the regional economy. Our values include transparency, innovation, accountability, research-driven, impact-driven, integrity, collaboration, and empathy. Join this high-performing team and support a thriving regional economy Summary/ObjectiveAre you a creative, outgoing, and community-focused individual looking for a part-time opportunity? Join our fun, innovative, and collaborative team We're on the hunt for someone who’s ready to connect, educate, and promote Workforce Solutions Borderplex and the incredible programs we offer. The ideal candidate will be passionate about social media, content creation, and marketing, with a keen eye for detail and strong communication skills. You’ll be at the heart of our communications efforts, managing content for social media channels and other platforms. You’ll also help represent or capture pictures, and videos of our participation in various events. If you have strong digital skills, excel in interpersonal outreach, and love planning events, this role is perfect for you. This is a part-time role, not to exceed 25 work hours per week.
Role and Responsibilities
Depending on organizational needs, may:
- Create and distribute engaging content for social media, and other digital channels.
- Analyze content for accessibility and effectiveness and recommend improvements for our online presence.
- Monitor and report digital analytics of web, social media traffic, and targeted campaigns, providing insights and recommendations to improve engagement and reach.
- Assist in managing the visual, photographic, and audiovisual elements of our communications.
- Maintain digital asset management of graphics or videos developed for social media, web, or outreach events.
- Attend in and out of office press conferences, meetings, community events, and more; conduct interviews and ensure accuracy and completeness of materials.
- Assist with promoting programs for community and professional groups.
- Assist with planning of outreach events.
- Work hand in hand with outreach contractors.
- Collaborate with the marketing team to develop and execute promotional campaigns, including email marketing, newsletters, and print materials.
- Other related duties as assigned
- College students pursuing a marketing, journalism, public relations, advertising, or communications degree are encouraged to apply.
- At least two years of relevant experience, or a comparable combination of education and experience, is required.
- Knowledge of agency functions, policies, and social media platforms; skilled in editorial practices.
- Proficiency with computers and content creation software.
- Ability to research, prepare, and design communication materials and create engaging digital content.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong organizational skills and attention to detail.
- Other: Ability to attend events and work flexible hours, including some evenings and weekends as needed.
- Facebook, Instagram, Twitter, LinkedIn, Canva, Meta Business Suite, Hootsuite, and Google Analytics
- Planning & Prioritization: Efficiently manages multiple tasks and organizes work activities.
- Adaptability: Quickly adjusts to changes and explores new approaches.
- External & Organizational Awareness: Understand the impact of internal and external factors on our work.
- Presentation Delivery: Delivers effective presentations and training sessions.
- Conflict Resolution: Handles and resolves conflicts with various strategies.
- Quality/Compliance: Achieving a standard of excellence with our work processes and outcomes, honoring University policies and all regulatory requirements
- Customer focus: Striving for high customer satisfaction, going out of our way to be helpful and pleasant, making it as easy as possible on the customer rather than our department or the University
- Communication: Balancing listening and talking, speaking, and writing clearly and accurately, influencing others, keeping others informed
- Initiative: Taking ownership of our work, doing what is needed without being asked, following through
- Efficiency: Planning ahead, managing time well, being on time, being cost-conscious, thinking of better ways to do things
- Integrity/Transparency: Upholds social, ethical, and organizational norms and values; firmly adhere to codes of conduct and ethical principles; behaves consistently and is open, honest, and trustworthy; acts without consideration of personal gain.
Must possess a valid driver’s license and meet requirements to be included as an authorized driver on the Workforce Solutions Borderplex Commercial Package Policy as stipulated by the insurance carrier. Successful clearance of local and/or state background checks.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice based on business needs. If you’re enthusiastic about using your social media savvy and creative skills to make a real impact, we’d love to have you on our team
EEO/ADA
Workforce Solutions Borderplex provides equal employment opportunities to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
