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Digital Marketing Strategist
2 months ago
Reporting to the VP of Sales/Distribution, the Digital Communications Strategist is responsible for developing, implementing, and managing high-quality digital marketing strategies and content to promote brand awareness, engage our target markets, and drive sales for the company. The role includes a focus on video production and editing to enhance our online presence and reputation across various platforms, such as email, website, and social media channels.
Primary Duties and Responsibilities
- Work closely with the Marketing and sales team to design and execute comprehensive digital marketing strategies that align with the organization's goals.
- Conceive, generate, execute and edit engaging video and other storytelling digital content to drive sales and extend the reach of the F3 brand.
- Possess exceptional writing, editing and communication skills, with a strength for storytelling and the ability to create compelling and engaging content.
- Work with the Marketing and sales teams to create content and copy for all paid social media campaigns.
- Have an eye for design and detail to create compelling content and ensure consistent branding.
- Assist our website design team with routine content updates to the website and build email communications to segmented audiences.
- Oversee and grow the organization’s social media presence, ensuring content is timely, relevant, and strategically aligned with organization, marketing, and communications goals. Monitor and manage social media and other digital conversations on an ongoing basis and respond appropriately and timely.
- Coordinate with Marketing to implement and monitor SEO and SEM strategies to maximize visibility and traffic.
- Plan and manage digital campaigns, track performance, and adjust strategies based on analytics and feedback.
- Coordinate with management to establish meaningful KPIs and analyze digital marketing activities. Compile regular reports to show trends and provide insights and recommendations for the organization.
- Use project management software (e.g., Monday.com) to plan and create a social media calendar across current and future digital platforms.
- Track emerging technologies and trends in current and emerging social media, digital marketing, and content creation.
- Other duties as assigned.
Knowledge, Skills and Abilities:
- Strong understanding of current digital marketing tools and strategies.
- Experience managing website content using open-source content management systems, such as Umbraco, and digital media monitoring tools and metrics, such as Google Analytics.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
- Experience with paid social media advertising and content creation tools, such as Adobe Creative Suite.
- Strong project management skills and the ability to manage multiple projects simultaneously and under tight deadlines.
- Ability to work creatively and analytically in a team-oriented environment.
- Ability to work flexible and varied hours, including nights, weekends and/or holidays.
