Marketing Brand Manager
2 weeks ago
Job Summary: The Marketing Brand Manager is responsible for driving brand growth and enhancing brand presence through strategic marketing initiatives. This role demands a high level of expertise in digital and traditional marketing platforms, project management, and data analysis to effectively manage the brand’s reputation and market share.
Key Responsibilities:
- Marketing Materials Development: Oversee the creation and management of compelling marketing materials that reflect the brand’s core messages.
- Online Presence Management: Strategically enhance and maintain the brand's online presence across digital platforms, including websites and mobile apps.
- Social Media Strategy: Develop and execute comprehensive social media strategies to increase engagement, brand awareness, and customer loyalty.
- Event Planning and Execution: Organize and manage corporate events, product launches, and other promotional events that align with the brand’s objectives.
- Lead Generation: Generate leads through diverse channels such as Meta, Google, email, and SMS campaigns, optimizing each for maximum effectiveness.
- Competitive Analysis: Perform detailed competitor and market analysis to identify opportunities for brand differentiation and market advantage.
- Budget Management: Control the marketing budget with a focus on strategic resource allocation and cost efficiency.
- ROI Management: Measure and analyze the return on investment of marketing campaigns, adjusting strategies as needed to enhance financial outcomes.
- Video and Podcast Management: Coordinate the production and dissemination of video and podcast content to broaden reach and engage audiences.
- Brand Reputation Management: Actively monitor and manage the brand’s online and offline reputation to maintain a positive public image.
- Boosting Positive Reviews: Develop strategies to increase positive customer reviews across various platforms.
- Collaboration with Sales Director: Partner with the Sales Director to ensure marketing strategies effectively support and drive sales objectives.
- Report Preparation and Data Analysis: Prepare regular reports on marketing metrics, analyzing data to inform and adjust marketing strategies.
- Project and Team Management: Lead and manage marketing projects and teams, ensuring deadlines are met and team members are effectively contributing to brand goals.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Extensive five years plus experience in marketing management, including digital marketing and lead generation.
- Demonstrated ability in project management and leading a team.
- Strong analytical skills with proficiency in data analysis and report generation.
- Excellent communication, organizational, and leadership skills.
Desired Skills:
- Advanced knowledge of analytics tools and digital marketing software.
- Strategic and analytical thinking with a proactive approach to problem-solving.
- Experience in managing cross-functional teams and complex projects.
This role is designed for a dynamic and strategic leader who can integrate multiple aspects of marketing and management to drive the brand forward and achieve business objectives.
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