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Database Marketing Manager

2 months ago

Wilmington, United States Delaware Park Casino & Racing Full time
Job DescriptionJob DescriptionJOB RESPONSIBILITIES:
  • Creates and ensures a fun-filled, entertaining, and exciting environment where the flawless delivery and execution of service excellence is paramount.
  • Coordinates, develops, and implements annual direct marketing plan.
  • Responsible for overseeing all direct marketing efforts using the player tracking system.
  • Manages and coordinates daily marketing promotions and game-level special events.
  • Responsible for manipulation of database, evaluation, and testing of plans established within direct marketing plan.
  • Maintains and develops customer tags, prize codes, and promotion codes in the Casino  Marketplace Program to ensure effective analysis of marketing programs.
  • Oversees the creation of marketing and advertising collateral associated with promotions and/or special events.
  • Acts as a liaison with the Slot Department in monitoring the usage of E-promo dollars to maintain financial compliance.
  • Assist in the development of the annual marketing plan and the creation of the marketing budget.
  • Works closely with all members of Marketing Staff including Player Development and Player’s Club to ensure programs are effectively coordinated and communicated.
  • Supervises and participates in recruiting, interviewing, hiring, and training process for departmental personnel.
  • Ensures that staff evaluations are accurate, completed timely, and detailed.
  • Maintains liaison with the MIS Department as it relates to approval of implementing direct marketing programs into the Casino Marketplace System.
  • Maintains liaison with the Delaware State Lottery Commission for all marketing activities.
  • Promotes outstanding customer relations.
  • Performs all other duties as assigned.

JOB RESPONSIBILITIES:
  • Three (3) to Five (5) years of direct marketing or related experience.
  • Must be able to successfully complete the background check and licensing process, required by the Delaware Lottery.
  • Strong organizational, verbal, and written communication skills required.
  • Knowledge of Microsoft Windows systems is required.
  • Ability to work independently with minimal supervision.
  • Maintains confidentiality with regard to employee concerns and sensitive department information.
  • Must possess strong leadership, interpersonal, customer relations, and effective communications skills.
  • Must be able to work a flexible schedule according to business needs, including evenings, weekends, and holidays. 
  • Ability to consistently comprehend, retain, and/or execute written, verbal, and/or demonstrated directions, explanations, and guidance.
  • Experience and/or exposure to long-term planning and proposals to senior management a plus.
  • Must be able to stand and sit for extended periods of time.

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