Demand Generation Field Marketing Manager NA
4 weeks ago
Demand Generation Field Marketing Manager NA – Cyber Security
Our client, a global high growth Cyber Security Management Solutions company, is looking for a Demand Generation Field Marketing Manager - North America to join their growing US Marketing team. Responsible for the flawless execution of major industry events, the ideal candidate enjoys social engagement, is comfortable and confident interacting with the C-Suite (internal and external), has the leadership skills necessary to own events and elicit buy in and strong participation (internally and externally), possesses strong project management skills and hands on knowledge of modern MarTech stack.
Compensation: Salary $110K - $125K + Bonus $5K + equity.
Responsibilities:
- Quickly achieve high-level knowledge of the company solution suite and deep understanding of their positioning statements, buyer personas, and business needs
- Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
- Analyze campaign ROI and effectiveness to optimize future programs based on those learnings
- Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and penetration, contact acquisition and activity
- Ownership of monthly marketing metrics and goals, reporting on number of budgets vs. actual MQL, SQO conversions, conversion points, and more
- Utilize 6Sense and Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy, and more
- Work closely with the Sales leadership on strategy, sales plays, and campaigns
- Assist in maintaining sales and marketing data integrity
Requirements:
- BS/BA required
- Deep understanding of B2B tech, with expertise in leveraging physical events and digital channels to drive lead generation and brand amplification
- 5+ years of field event and demand generation experience
- Strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams
- Exceptional ability to write and produce engaging content, able to write quickly and concisely for technical audiences
- Experience with Salesforce, Marketo, 6Sense, Google Analytics and other key marketing stack solutions
- Excellent project management skills with ability to multi-task, set measurable objectives, hit deadlines and be highly accountable for results
- Innovative thinker with a passion for generating new ideas, nurturing a culture of creative, and continuing to raise the bar on business performance.
- Self-starter that can balance the need to deliver immediate impact and make progress on long-term “game changing” initiatives
- Willingness to travel s required (approximately 15%)
Advantages:
- Experience using ABM MarTech - or knowledge of ABM MarTech space
- Background in the cybersecurity industry
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