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Director of Sales and Marketing

2 months ago

New York, United States TWG, INC. Full time
Job DescriptionJob Description

We are looking for a visionary Director of Sales and Marketing to revolutionize the strategy and the approach to marketing and sales in our current and future amusement parks. The candidate will be responsible for developing procedures and overseeing the Sales and Marketing functions across our locations, creating, and applying innovative, selling and advertising strategies, and selecting data driven programs and solutions. The Director of sales and marketing will lead the sales and marketing team to continuously increase our revenues.

Central Amusement International Inc. (CAI) amusement park development and management company located in New York City. In 2003, CAI developed Victoria Gardens at Wollman Rink in Central Park and in 2010 developed Luna Park in Coney Island, at the site of the birthplace of the amusement park industry. CAI is part of the Zamperla Group, which is a worldwide leader in the manufacturing of amusement rides.

Position: Director of Sales and Marketing

Location: CAI Corporate Offices, 49 Fanny Road, Boonton, NJ 07005

Work schedule: on-site in high season (March to October) and hybrid/remote option (three days in office and two days home) outside of high season (November to February)

· One (1) weekly trip to Luna Park in Coney Island starting in March until October

· Physical presence for main events - opening day, donation day, Memorial Day, mermaid parade-Coney Island, cyclone birthday, first Friday night at fireworks at the end of June, Fourth of July, Labor Day, first day of Halloween event, first day of winter, holiday event, and any other major company events, e.g., opening ceremony of new attractions, sites, parks, etc.

Job responsibilities:

· Develop and execute, innovative sales programs, and comprehensive marketing plans, that meet and exceed “attendance” in the park and “sales” annual goals

· Analyze and communicate results and trends of sales-based market research

· Provide insight to the management team in regards to market, penetration, attendance planning, pricing strategies

· Assist management team in business development, budget, preparation, and sales forecasting

· Create and execute marketing campaigns for all sales programs, to ensure the exceeding of goals

· Execute and manage marketing functions, such as social media, digital, advertising, media, buying, promotions, direct mail, online, PR and collateral development

· On a timely basis, provide periodic, marketing activities, and sales status reports in relation to previous years end budgets. Presenting corrective actions if needed to achieve sales goals.

· Lead sales and marketing teams through proper training, goalsetting, delegation of tasks, an ongoing communication, with Park and Company strategies, as well as professional development

· Ongoing in-field, coaching and evaluation of staff to ensure maximum productivity, maximizing, sales performance, and sales, departmental goals and objectives are achieved

· Provide ongoing monitoring, evaluation and reporting of departmental expenses to ensure maximum ROI, and efficiency of resources

· Responsible for tracking and operating within labor and expense budgets

· Ensure strategies and projects are executed in a timely manner and within expense guidelines

· Develop and promote company, branding in alignment with company, culture and values

· Oversee the maintenance and integrity of data and sales and marketing systems

· Lead the search on the implementation of innovative, effective and efficient, sales and marketing solutions

· Maintain professional knowledge, up-to-date by participating in conferences and educational opportunities

· Perform other duties expected of the Director of sales and marketing position and assistant, all other critical needs of the company as assigned

Job Requirements:

· Enthusiasm, energy, and positive attitude

· Teamwork, continuous improvement in process based culture

· Minimum 10 years of experience in sales and marketing management, preferably in hospitality

· Master of science; in marketing/business administration preferred

· Proficiency in Microsoft office, salesforce, marketing automation, platforms, social media platforms, Google ads, Google analytics, Facebook, ads manager, WordPress, and SEO

· Business and data analytical skills

· Practical knowledge of all facets of sales, as well as knowledge and marketing and special events

· Due to the nature of the amusement park business, must be able to work a flexible schedule, which may occasionally include weekends

Benefits and Compensation:

· Salary range: $150-170k + commission

· Benefits: health, dental and vision, insurance, life, insurance, short and long-term disability coverage, 401(k) profit share plan

· Paid time off: holidays, vacation, personal, comp days and sick days

 

 

Company DescriptionTWG, INC. is a recruiting agency working for Luna ParkCompany DescriptionTWG, INC. is a recruiting agency working for Luna Park