Marketing and Outreach Specialist

Role: The Marketing and Outreach Specialist is responsible for developing, implementing, and executing strategic marketing campaigns to increase awareness of all services of the Child Care Council of Dutchess and Putnam, Inc.
The Marketing and Outreach Specialist reports directly to the Assistant Director but works collaboratively with all staff team members.

Typical Responsibilities

• Plan, collaborate, and execute overall marketing strategy.
• Write, edit, and execute compelling content for email communications.
• Oversee social media accounts and agency website to engage existing members, attract new members, and establish positive public relations and brand awareness.
• Manage and maintain distribution lists for email and snail mail communication.
• Manage routine communication to agency distribution list.
• Plan and manage visibility event schedule.
• Research trends and lead market research efforts in new marketing opportunities.
• Create all agency printed material.

Position Qualifications

Education/Training

• Degree: Bachelor’s degree preferred
• Major: Marketing or business preferred, or related experience

Experience

• One to two years’ experience in creating effective content for print and digital platforms.
• Experience using Microsoft Publisher.
• Experience using Canva.
• Experience in non-profit marketing is preferred.

Position Requirements

• Creative and innovative thinking.
• Excellent written, verbal, and interpersonal skills.
• Excellent customer service.
• Knowledge of the latest trends, technologies, and methodologies in graphic design and web design.
• Deep understanding of diversity, equity, and inclusion concepts.
• Analytical skills to forecast and identify trends and challenges.

Good research and problem-solving skills