Marketing & Sales Coordinator
3 weeks ago
MyCare Medical is a family of medical practices, focused on delivering the highest quality, most cost-effective care to our patients to help ensure that they live healthier and happier lives.
The Marketing/Sales Coordinator will help with growth initiatives that generate new patient growth opportunities for MyCare Medical clinics in the Rio Grande Valley year-round. The individual will help nurture and build direct-to-seniors and business-to-business partnerships. The Marketing/Sales Coordinator will be reporting directly to the Texas Market Sales/Marketing Director.
The perfect candidate for this position would have a strong empathy and compassion for others, and exemplify several competencies that help drive the core values of our organization:
- Trustworthy: Follows through on their commitments, builds rapport through honesty, and shows consistency between words and actions.
- Results-Driven & Action-Orientated: Displays a “can-do” attitude in tough times, identifies and seizes new opportunities, and has a track records of tackling obstacles to exceed in their goals.
- Effective Communication & Networking: Attentively listens to others, builds and maintains strong relationships with patients, coworkers, and companies, and continuously learns from those around them.
- Negotiation & Rapport: Confident under pressure, able to convince others to take action and build support, and able to adjust tone and delivery based on the positions and reactions of others.
- Patient Focus: Our patients are our #1 priority, and drives the heart of our initiatives. Competencies include gaining insights into patient needs within populations, identifying opportunities that benefit the patients, and exceeding our patient’s expectations.
- Meets with individual seniors and groups in their senior centers, MyCare Clinic, or living communities to share the MyCare Medical value proposition.
- Plans, coordinates and executes local events within the community (e.g., health fairs, seminars, doc talks, information tables, etc.) to help reach our ideal patients (i.e, Medicare-eligible seniors, age 55 and older).
- Cultivates strong relationships with health plan agents, individual insurance agents, social workers, case workers, senior housing managers, senior centers and related community providers to make/keep MyCare Medical as their top provider choice for senior healthcare when referring patients to a primary care physician.
- Manages vendors as related to event planning.
- Ensures insurance agents and/or brokers are invited to community events to ensure timely patient assignment to MyCare Medical Centers.
- Utilizes CRM tool to document interactions with clients and ensures effective management of leads.
- Creates penetration plans and initiatives in key target markets and channels. Provides a monthly activity calendar.
- Drives new member growth by appropriately educating potential patients on our value proposition and healthcare model.
- Partners with insurance plan agents, individual sales agents, vendors, and community partners.
- Builds trusting relationships with brokers/insurance agents/case workers/third party vendors associated with seniors. Develops broker and partner strategies and plans.
- Engages with new patients through and beyond their first appointment.
- Performs other related duties as assigned.
Knowledge and Skills:
- Multi-tasking and problem-solving skills in a fast-paced environment\
- Able to work independently and manage multiple priorities in a fast-paced environment.
- High business acumen and acuity.
- Positive attitude and the ability to attract patients with a warm, gentle disposition (ability to gain new members without being perceived as pushy).
- Excellent written and verbal communication skills (e.g., pitch letters, outbound calls, effective one-on-one meetings, group presentations, etc.).
- Demonstrated knowledge of, and expertise in, negotiation, probing skills, closing skills and handling objections.
- Excellent organization skills to be able to meet deadlines.
- Knowledge of Microsoft Office applications: Word, Excel, PowerPoint & Outlook.
- Spoken and written fluency in English.
- Bilingual is a plus.
- Ability and willingness to travel locally.
- 2 years’ experience in marketing or sales.
- Knowledge of Medicare Advantage preferred
- Must reside in Hidalgo or Cameron County in Texas
- Must be Bilingual (English/Spanish)
BENEFITS
- Comprehensive benefits package, including Health, Vision, Dental, and Life insurances
- FSA and Life Assistance Program (EAP)
- 401(k) Retirement Plan
- Health Advocacy, Travel Assistance, and My Secure Advantage
- PTO Accrual and Holidays
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