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QA Production Manager
2 months ago
The Client Marketing Operations team is looking for a detail-obsessed outbound marketing operations manager for its marketing operations team. This person will own the QA process for email and push notification communications, from list selection to post-campaign deployment.
You will work with marketing partners, production, segmentation, and strategy teams to understand campaign requirements, then work side-by-side with the team to ensure the quality of our communications. You should have a demonstrated track record of email and push notification production, quality requirements, and test strategies. You should also be comfortable communicating with and between marketers and engineers.
Key responsibilities include:
- End-to-end QA of email and push notification campaigns including copy, links, and rendering across devices and customer types (current member, prospect, etc.)
- Ensure customer lists criteria is correct and enforce segmentation best practices
- Review journey automation and customer lifecycle campaigns to guarantee the correct customers will receive the correct message at the correct time
- Triage any issues and find quick resolutions to issues where the root cause may be an email, push, or customer segment built by the marketing operations team
- Work with customer service and IT to address escalation issues, bugs, and support requests are addressed in a timely manner
- Maintain an accurate and current QA checklist for marketing operations team members and business partners
- Test and troubleshoot email templates to ensure the rendering of static and dynamic content
- Track and submit bugs for resolution and Identify areas of opportunity that require solves to prevent recurring issues
- Manage daily/weekly progress reporting and defect resolution tracking. Report on overall QA process, findings, and insights to understand trends
- Drive efficiencies in campaign execution through QA process and improvements
- Champion the QA process to ensure high campaign production standards, define test procedures and modify to meet evolving needs
Basic Qualifications
- Minimum of 2-5 years of experience in digital marketing or production
- Expertise in managing and prioritizing multiple projects with a great attention to detail
- Bachelor's Degree in Business, Marketing, Communication, Technology Field, or related field of study
- Strong organizational and communication skills with proven ability to handle multiple projects in a fast-paced environment and ability to collaborate with cross-functional teams
- Technically capable, excellent communicator, and a desire to improve processes
- Strong analytical capability and a solid understanding of success metrics
- Proficient knowledge of MS Office
- Working knowledge and understanding of HTML
Preferred Qualifications
- Hands on experience executing emails with Salesforce/Exact Target or similar ESPs (Email Service Providers)
- Moderate to advanced HTML skills and a general understanding of email development
- Moderate to advanced experience with Project Management tools such as JIRA
- Basic SQL experience and familiarity with queries
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