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Meta Ads Specialist
2 months ago
Meta Ads Specialist Objectives:
We’re Looking For A(n): Meta Ads Specialist who will be responsible for managing Meta ad campaigns and crafting highly converting ad creatives. This role is involved in the entire campaign cycle from start to finish. This includes creating and testing new ads and targeting options, launching, and overseeing campaigns, optimizing performance, and scaling budgets while maintaining target KPI’s.
Duties
- Set-up, manage, optimize, analyze, and scale Meta campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting strict ROI goals (TikTok and Google Paid Search experience is a plus).
- Optimize campaigns by fine-tuning budgets, audiences, and bids across multiple channels to reach and exceed our target KPIs. This includes monitoring accounts on weekends and being available to handle any issues with client ad accounts/campaigns.
- Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
- Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for conversions.
- Create pitch decks and media proposals for any Digital RFP requests.
- Perform regular tracking and analysis on the performance of each campaign.
- Prepare and deliver performance reports identifying successes and opportunities for improvement.
- Troubleshoot blockers to scale ad spend.
- Stay up to date on our offers, paid social media best practices and our competitive landscape.
- Participate in innovation and improvement of team systems and advertiser campaign and launch flows.
- Provide weekly reports to clients and hold weekly calls to review results and make WoW and MoM recommendations.
- Review landing page and offer to maximize conversion rates and make recommendations to A/B test on lander.
Qualifications:
- Bachelor’s degree in marketing or related field preferred
- 4 years Meta ads campaign management experience, with the ability to show results. (Experience needs to be current, with candidate actively working in Meta ads manager)
- Ability to set up platform integrations to ensure Meta tracking is functioning and optimized.
- Team player with excellent written and verbal communication skills
- Experience directly managing daily budgets of $10K/day.
- Experience in crafting compelling ad angles that drive conversion on Meta.
- Direct-to-Consumer marketing experience is strongly preferred.
- Proficient at managing multiple projects and able to organize, prioritize and structure workload.
- Ability to work in a fast-paced environment, respond promptly and meet tight deadlines.
- Passion for the digital media space in health and wellness, personal development, and everything in between preferred
- Familiarity with basic video editing.
- Hardworking self-starter with a high level of accuracy and high attention to detail
- Ability to analyze data and provide action plans based on conclusions.
- Openness and ability to learn new concepts and systems quickly.
- Strong interpersonal, verbal, and written skills
- Strong team player, yet able to thrive on your own.
- Proficiency in spreadsheets (Microsoft Excel and Google Docs)