Senior Manager, Digital Brand Marketing

2 weeks ago

Dallas, United States BARBRI Full time
Job DescriptionJob DescriptionJoin Our Team:  Digital Brand Marketing Opportunity

BARBRI Global, a powerhouse in legal education materials and digital learning solutions since 1967, is searching for a talented and visionary Senior Manager of Digital Brand Marketing to elevate our brand presence and drive digital marketing innovation. As part of the Francisco Partners portfolio, BARBRI boasts a rich history and global reach, dedicated to transforming legal education worldwide.

Position Overview

BARBRI is seeking a highly motivated and experienced Senior Manager, Digital Brand Marketing to play a pivotal role in crafting and executing robust digital marketing strategies. As a core member of our Marketing team, you will bring expertise in SEO, content strategy, landing page optimization, A/B testing, reporting, and the ability to collaborate seamlessly with cross-functional stakeholders.

The selected candidate will report directly to our VP of Brand & Creative Strategy and start to gain insights into the value propositions and nuances of our B2B and B2C audience segments, our product portfolio, and enrollment funnel.
As a key part of BARBRI’s Marketing Center of Excellence, you will have the opportunity to influence and shape digital marketing strategies across the entire organization, including the implementation of innovative AI tools to improve process, productivity and business outcomes.

Key Responsibilities

SEO Expertise:
Conduct comprehensive keyword research and apply on-page and off-page SEO strategies for enhanced online visibility.
Help oversee Google Tag Manager and GA4 implementation and ongoing optimizations
Stay abreast of search engine algorithms and industry trends to ensure optimal website performance.

Organic Growth Marketing:
Develop and execute strategies for organic user acquisition.
Collaborate closely with content creators for compelling, SEO-optimized content that resonates with the target audience.

Landing Page Optimization:
Utilize A/B testing and user behavior analysis to optimize landing pages for improved conversion rates.
Collaborate with design and paid media teams to create engaging and high-converting landing pages.

On-Platform Analytics and Reporting:
Utilize analytics tools to track and measure digital marketing campaign performance.
Generate regular reports on KPIs, providing actionable insights for continual improvement.
Monitor on-platform metrics to refine strategies and enhance overall digital presence.
Foster effective collaboration to ensure a cohesive and integrated approach to marketing initiatives.
Collaborate with Revenue Operations (RevOps) and Marketing Operations (Marketing Ops) teams to ensure seamless integration and optimization of marketing processes.

Personal Attributes
  • Strong leadership qualities with the ability to inspire and engage a team.
  • Innovative thinker with a passion for digital marketing and education.
  • Excellent communication skills, capable of effectively articulating ideas and strategies.
  • Ability to work under pressure in a fast-paced, deadline-driven environment.
  • Highly organized with exceptional attention to detail.
  • Proactive, self-motivated, and able to independently manage multiple projects.
Qualifications
  • Bachelor's degree in Marketing, Communications, Public Relations, or other related field required
    •
    Minimum of eight (8) years of experience creating and executing targeted, multichannel, integrated marketing programs, campaigns and/or initiatives for a national brand, product or equivalent experience
    •
    Strong digital and content marketing and writing skills. Excellent working knowledge of social media marketing.
    •
    Familiarity with marketing automation systems. Experience with HubSpot, Salesforce, Marketo, Liferay, Adobe CC, Jira, DAM, and CMS back-end environments are all preferred. Knowledge of tools that derive data-based insights such as Google Analytics (GA4), social channels, and CRM reporting.
    •
    Experience working in a matrixed environment preferred
    •
    Must be able to fluently speak, read, and write the English language
    •
    Ability to create PowerPoint presentations to communicate with internal stakeholders
    •
    Experience managing contractors and external agency relationships
How to Apply

If you're seeking an exciting opportunity to contribute to a world leader in legal education and be at the forefront of digital marketing innovation, we want to hear from you. Please submit your resume/CV and a cover letter explaining why you're the perfect fit for this role.

Join Us

BARBRI offers a dynamic, supportive work environment, opportunities for professional growth, and a chance to make a real impact in the legal education sector. We are committed to fostering diversity and inclusion and encourage candidates of all backgrounds to apply.

  • Senior Manager, Digital Marketing

    7 days ago

    Dallas, United States Crown Laboratories, Inc. Full time

    Job DescriptionJob DescriptionJob SummaryWe are seeking a Senior Manager of Digital Marketing (HYBRID) to lead our digital marketing efforts and drive growth. The ideal candidate will have a proven track record of managing digital marketing strategies that have significantly increased engagement and driven revenue growth.The Digital Marketing Senior Manager...

  • Senior Manager, Digital Marketing

    1 week ago

    Dallas, United States Crown Laboratories, Inc. Full time

    Job DescriptionJob DescriptionJob SummaryWe are seeking a Senior Manager of Digital Marketing (HYBRID) to lead our digital marketing efforts and drive growth. The ideal candidate will have a proven track record of managing digital marketing strategies that have significantly increased engagement and driven revenue growth.The Digital Marketing Senior Manager...

  • Digital & Content Marketing Specialist

    3 days ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a talented Digital & Content Marketing Specialist to join our dynamic team atDiverse Marketing! As a Digital & Content Specialist, you will develop, implement, and managedigital marketing campaigns to promote brands and products/services. You will also createengaging content across various digital platforms to drive traffic, engagement, and...

  • Digital & Content Marketing Specialist

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a talented Digital & Content Marketing Specialist to join our dynamic team atDiverse Marketing! As a Digital & Content Specialist, you will develop, implement, and managedigital marketing campaigns to promote brands and products/services. You will also createengaging content across various digital platforms to drive traffic, engagement, and...

  • Brand Manager

    1 week ago

    Dallas, United States Leap Brands Full time

    Position Overview:As the Brand Manager you will be responsible for developing and executing marketing strategies to strengthen our brand presence and drive customer engagement. With a focus on creativity and innovation, you will lead initiatives to enhance brand awareness, drive sales, and foster customer loyalty across various...

  • Digital Marketing Manager

    2 days ago

    Dallas, United States Lucasjamestalent Full time

    Digital Marketing Manager Located in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...

  • Digital Marketing Coordinator

    13 hours ago

    Dallas, United States Anblicks Full time

    Job SummaryWe are seeking a savvy and dynamic Digital Marketing Coordinator. In this role, you will be responsible for developing and implementing digital marketing strategies to strengthen our online presence, enhance brand awareness, and drive sales. As a key member of our marketing team, you’ll play a crucial role in shaping our digital...

  • Digital Marketing Coordinator

    Found in: Appcast Linkedin GBL C2 - 7 days ago

    Dallas, United States Anblicks Full time

    Job SummaryWe are seeking a savvy and dynamic Digital Marketing Coordinator. In this role, you will be responsible for developing and implementing digital marketing strategies to strengthen our online presence, enhance brand awareness, and drive sales. As a key member of our marketing team, you’ll play a crucial role in shaping our digital...

  • Digital Marketing Manager

    14 hours ago

    Dallas, United States Lucasjamestalent Full time

    Digital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...

  • Digital Marketing Manager

    1 week ago

    Dallas, United States Lucas James Talent Partners Full time

    Digital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...

  • Digital Marketing Manager

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    Dallas, United States Lucas James Talent Partners Full time

    Digital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...

  • Digital Marketing Manager

    7 days ago

    Dallas, United States Lucas James Talent Partners Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and...

  • Digital Marketing Manager

    2 weeks ago

    Dallas, United States Lucas James Talent Partners Full time

    Job DescriptionJob DescriptionDigital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and...

  • Brand Marketing Coordinator

    Found in: Resume Library US A2 - 2 weeks ago

    Dallas, Texas, United States Salad and Go Full time

    Salad and Go is a one-of-a-kind drive-thru concept on a mission to make fresh, nutritious food convenient and affordable for ALL. Recipes from our very own Michelin-star trained chef are prepared in our own central kitchens, delivered directly to our stores where our team members prepare made to order salads, wraps and breakfast burritos for our guests. Our...

  • Associate Director, Digital Marketing

    Found in: Appcast Linkedin GBL C2 - 6 days ago

    Dallas, United States Robert Half Full time

    Position Overview: We are seeking a talented and experienced Senior Digital Marketing Manager to join our client's team. The ideal candidate will have 5-7+ years of hands-on experience in managing digital marketing strategies, with a strong focus on website management, SEM, and SEO. The Senior Digital Marketing Manager will be responsible for developing and...

  • Social Media

    1 week ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our team at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement social media strategies to increase brand awareness, engage with our audience, and drive traffic and leads. You will also assist in executing broader marketing initiatives...

  • Social Media

    3 days ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our team at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement social media strategies to increase brand awareness, engage with our audience, and drive traffic and leads. You will also assist in executing broader marketing initiatives...

  • Digital Marketing Specialist

    2 weeks ago

    Dallas, United States Sethi Solar Full time

    Job DescriptionJob DescriptionWe are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.Responsibilities:Conduct market research to determine potential of products and servicesPerform analysis of...

  • Digital Marketing Specialist

    1 week ago

    Dallas, United States Sethi Solar Full time

    Job DescriptionJob DescriptionWe are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.Responsibilities:Conduct market research to determine potential of products and servicesPerform analysis of...

  • Director of Digital Marketing

    7 days ago

    Dallas, United States Resideo Technologies Inc. Full time

    ADI Global Distribution is looking for a Director of Digital Marketing to lead our digital marketing, merchandising, and e-commerce strategy to drive growth across our digital platforms. As a key leadership role within our organization, you will be responsible for orchestrating demand generation, digital merchandising, commercialization, and marketing...