Marketing Director

4 weeks ago

New York, United States T2D2 Full time
Job DescriptionJob Description

At T2D2, marketing is about understanding asset owners and their engineers — and building awareness about how our products/services can satisfy their needs. We’re looking for an experienced and versatile product marketing manager who is hungry to do this and more. Our ideal candidate has experience developing and executing B2B SaaS product marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Run email, performance marketing and web marketing initiatives to design, test and evolve lead nurturing tactics.
  • Grow a marketing team from the ground-up, including future hires and marketing staff oversight.

Daily and Monthly Responsibilities

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels. Includes email campaigns, paid digital advertising, trade show strategy and more.
  • Actively manage our paid digital ad platforms and CRM platforms, adjusting based on performance metrics, Google Search and Analytics parameters and more.
  • Work with creative team to develop required collateral and graphic design to support marketing campaigns.
  • Develop creative briefs and guide creative strategy to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • Prior experience in B2B marketing
  • Experience working with trade associations and industry conferences
  • Excellent written and verbal communication skills
  • Proven experience developing marketing plans and campaigns
  • Strong project management, multitasking, and decision-making skills
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Experience with HubSpot, Google Analytics, LinkedIn ads, Google Ads, and Facebook Ads platforms
  • Previous experience running a marketing team

Preferred Qualifications

  • Experience in the real estate, engineering and/or construction industries
  • Proficiency with online marketing and social media strategy
  • Proven experience designing interactive applications and networking platforms
  • Willingness and ability to travel
  • Established press and media contacts

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