Multifamily Marketing Manager

4 weeks ago

Saint Augustine, United States DLP Capital Full time
Job DescriptionJob Description

The Multifamily Marketing Manager plays a crucial role in driving targeted traffic and rental income for communities and the company. They devise and execute innovative strategies that include digital marketing, website optimization, social media engagement, Google presence, and reputation management. They ensure that DLP Capital's brand guidelines are maintained across all assets. Acting as the key driver of local traffic, they leverage cutting-edge digital marketing to exceed revenue targets for 2024. The Marketing Manager collaborates closely with communities to deliver effective messaging, marketing, and branding strategies aimed at maximizing leasing potential and enhancing resident experiences. Their strategic approach shapes community perception and positions them for long-term success in a competitive market

What you have already achieved: (Requirements)

  • Bachelor's degree in marketing, business administration, or related field
  • 3+ years in multifamily housing marketing
  • Knowledge of multifamily housing market trends and demographics
  • Proficiency in analyzing marketing data and making data-driven decisions
  • Creative ability to develop innovative marketing strategies and campaigns
  • Excellent written and verbal communication skills
  • Project management skills to handle multiple projects and meet deadlines
  • Familiarity with digital marketing tools and platforms
  • Adaptability to changing industry landscape and market conditions
  • Attention to detail in marketing materials and data analysis

What you are great at: (Responsibilities) 

  • Develop and implement comprehensive marketing strategies to promote apartment communities and attract prospective tenants.
  • Manage all aspects of digital marketing including website content, SEO, SEM, social media, and email campaigns.
  • Coordinate the design and production of marketing materials such as brochures, flyers, and signage.
  • Conduct market research and analysis to identify target demographics and market trends.
  • Regularly meet with the onsite teams to assist in the conceptualization and execution of marketing campaigns.
  • Monitor and evaluate the performance of marketing campaigns using analytics tools and adjust strategies as needed.
  • Oversee the social strategies of our Dream Live Prosper communities.
  • Develop and maintain relationships with external vendors such as ILS advertisers, prop tech partners, designers, and printers.
  • Manage the marketing budget effectively, allocating resources to maximize ROI and achieve goals.
  • Ensure brand consistency and adherence to branding guidelines across all marketing materials and communications.
  • Organize and coordinate monthly calendars of promotional events and community outreach activities to engage with prospective tenants.
  • Stay up-to-date on industry trends, best practices, and emerging technologies in apartment marketing.
  • Provide training and support to leasing teams on marketing initiatives and strategies.
  • Develop and maintain relationships with local businesses, organizations, and community partners to enhance brand visibility.
  • Implement a robust and measured resident referral programs and other incentives to encourage tenant retention and word-of-mouth marketing.
  • Prepare regular reports and presentations on marketing performance, including key metrics and insights.
  • Manage the JTurner platform comprehensively, overseeing surveys, reputation management, and social calendars efficiently.
What you're motivated by:
  • A fast pace. We’ve grown exponentially and new team members continue to join our DLP family.
  • A leadership team that trusts each other, communicates effectively, and is committed to helping team members grow, both personally and professionally.
  • Visionary, smart, and innovative CEO. Ours is the kind of leader you read about, hope to work with, and learn from.
  • A culture focused on developing and investing in team members - coaching, training, and supporting each other. We have a mantra of “Leaders made here” at DLP, focused on developing and growing leaders.
Our Mission:
At DLP Capital, we are committed to making an impact - whether it's through acquiring and developing real estate, building relationships, or empowering our clients with the tools they need to achieve their dreams. We deliver a suite of services including lending, investment funds management, and loan servicing in addition to an exclusive membership platform focused on scaling businesses and preserving wealth. We are proud to have been named on multiple Best Places to Work lists for more than six years, and have remained on the Inc. 5000 list of fastest-growing companies for 10 consecutive years.

Benefits and Perks:
Unlimited PTO, health/dental/vision/life insurance, 401(k) matching, learning/educational incentives, Volunteer Time Off, well-being programs, company events, self improvement/productivity tools, & the incredible feeling of making a difference.​​​​​​​ 

DLP is a committed Equal Opportunity Employer. If you are a qualified individual with a disability and require assistance in searching for a position or submitting an application, please contact HR at hr@dlpcapital.com. Offers of employment are conditional upon satisfactory completion of pre-employment background verification (including E-Verify). California applicants can view our California Data Privacy Policy here.


 

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