Director of Marketing

2 weeks ago

Phoenix, United States Angie's Lobster LLC Full time
Job DescriptionJob Description
Position Summary:

The Director of Marketing will oversee and be hands-on in all marketing efforts, from creative development to operational execution. This role requires a strategic thinker with a strong background in marketing, who can lead projects, develop and execute campaigns, and spearhead marketing initiatives for new market entries and store openings.


Who We Are:

Angie's Food Concepts is on a mission to make “luxury” foods affordable We are the first restaurant to bring Maine Lobster to the drive-thru with the same speed, price, and convenience as traditional fast food. With the recent launch of Angie’s Prime Grill, we are now bringing USDA Prime Steak and Organic Chicken, grilled-to-order, in Warm Bowls, Grilled Burritos, and Fresh-cut Salads to the drive-thru as well We are changing the QSR game and making foods that were once only enjoyed by the few who can afford them or by others, on special occasions affordable and convenient. As we expand into new markets and open new stores, we are seeking a seasoned Director of Marketing to lead our marketing efforts and drive our brand's growth.

The Director of Marketing has the following primary responsibilities:

  • Develop and implement comprehensive marketing strategies to support Angie's Food Concepts' growth and awareness.
  • Conduct market research and analysis to identify opportunities for expansion and to inform strategic decisions.
  • Collaborate with senior leadership to align marketing strategies with overall business objectives.
  • Plan, execute, and oversee marketing campaigns across various channels including digital, social media, print, and in-store promotions.
  • Lead the creative process for marketing materials, including advertisements, promotional content, and visual assets.
  • Develop marketing plans for entering new markets, including market research, competitive analysis, and localized marketing strategies.
  • Oversee the marketing aspects of new store openings, including grand opening events, local advertising, and community engagement.
  • Lead and manage multiple marketing projects simultaneously, ensuring effective coordination and communication among team members and stakeholders.
  • Establish project timelines, set milestones, and track progress to ensure successful project completion.
  • Collaborate with internal teams to ensure cohesive and integrated marketing efforts.

The Ideal Candidate:

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 7-10 years of experience in marketing, with a proven track record of success in a leadership role.
  • Strong strategic thinking and analytical skills.
  • Excellent project management and organizational abilities.
  • Demonstrated experience in digital marketing, social media, and campaign management.
  • Creative mindset with the ability to develop innovative marketing solutions.
  • Exceptional communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Experience in the food and beverage industry is a plus.

Benefits:

  • Competitive salary
  • Opportunities for professional development and career advancement.
  • Flexible time off.
  • Health, dental, and vision insurance.
  • Holiday pay.
  • Free shift meal.

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