Brand Coordinator

2 weeks ago

Chicago, United States IES Abroad Full time
Job DescriptionJob Description

Status: Full-time, Exempt
Schedule: M-F, 8.30 a.m. 4.30 p.m., 37.5 hours per week, including occasional evening and weekend work
Reports to: Director of Brand Marketing
Direct reports: None
Start date: ASAP
Location: Chicago, IL, USA (Hybrid, 2 days per week in office)

About us:

Everything we do is about the IES Abroad student. Our profoundly passionate team of study abroad professionals believe in creating once-in-a-lifetime educational adventures that transcend expectations. Our goal is to rock the world of some 9,500 study abroad students every year.

From our headquarters in Chicago to our 400+ study abroad programs in 85 global locations worldwide, we create authentic global education and life-affirming cultural experiences. We work at IES Abroad because we believe that every student should have the opportunity to go abroad - especially in a fun, safe, and superior academic and cultural environment.

We believe so strongly in the power of our program, that we actively recruit students from underrepresented populations and provide millions in scholarships and aid year after year. We are proud that our students are as diverse and exciting as the countries we study.

We're not ashamed to admit, we're a little bit obsessed with study abroad.

When you join IES Abroad, you are a part of a diverse community of global leaders who know that our differences in skills and backgrounds are just as important as our shared passions and mission. Our work to educate students to become global leaders is grounded in our commitment to diversity, equity, inclusion, and anti-racism. We are a global organization made up of colleagues with a variety of backgrounds, cultures, and perspectives, and we are committed to creating an inclusive, welcoming environment for all employees, surrounded by a mix of talented professionals. You'll want to come to work and, more importantly, want to stay and advance our mission together.

Summary of position:

As a member of the Marketing Department, the Brand Coordinator coordinates and helps execute all marketing-related projects for our global brands, but in particular focuses on IES Internships (IP) unit and Customized & Faculty-Led Programs (CP) department. This position also provides additional marketing support for IES Global, IES Abroad, Diversity Recruiting & Advising (DRA), and Advancement & Alumni Engagement, as needed.

Essential job responsibilities & duties:

Organization-Wide Branding

  • Audit, edit, and proofread all IES Internships, Customized Programs, and Diversity marketing print materials, letters, documents, and reports.
  • Collaborate with Digital Marketing team to integrate digital marketing and brand strategies, including ensuring brand consistency in their content creation.
  • With Director of Brand Marketing, establish and continuously enforce and refine brand identity.
  • Support Director of Brand Marketing in training staff on overall brand and marketing voice.
  • Serve as the expert on the offerings by business line and maintaining up-to-date information for the marketing purposes
  • With Art Director, maintain and promote use of Style Guide, with annual updates and dissemination.

Branding by Business Line

  • With Director of Brand Marketing, prioritize projects and develop strategic marketing plans for IP and CP departments.
  • Help create and maintain content related to IES Internships and Customized & Faculty-Led Programs, as well as student diversity and identity for website, print, and social media channels.
  • Serve as lead for campaigns promoting IP, CP, and occasionally DRA.
  • Contribute to the creation of analytics reports of ongoing marketing efforts for IES Internships and Customized Programs.
  • Deliver and/or support the marketing for IP, CP, DRA including:
    • Print materials
    • Advertising
    • Outreach to colleges and universities
    • Promotional items/swag

General

  • Serve as the Marketing liaison and point of contact for select IES Abroad Centers.
  • Supervise and direct freelancers and vendors when appropriate on a per project, as needed basis.
  • Stay up to date on current trends in the industry.
  • Regular and predictable attendance is an essential function of this position.
  • Any other task or duty as assigned or required.
  • A commitment to fostering an inclusive environment, promoting diversity, and contributing to an organizational culture of equity and anti-racism.

Experience & Qualifications/Skills:

  • 1 to 3 years of experience in marketing, preferably in study abroad or higher education-related fields.
  • Ability to take initiative, and work autonomously and reliably
  • Ability to think creatively and strategically
  • Ability to communicate effectively
  • Expert writing skills and ability to write toward a target audience for print and digital
  • Proven track record of organizing and prioritizing multiple projects simultaneously to meet deadlines
  • Exceptional interpersonal skills as part of a team-focused work environment that also works with other departments and external partners.
  • Excellent analytical and problem-solving skills that are used to improve internal processes/outcomes
  • Commitment to our mission and values and promotion of diversity, equity, inclusion and anti-racism required
  • Strong computer skills and experience with project management platforms such as Trello or Airtable, as well as a CMS, a plus
  • Ability to be flexible and adaptable in a changing environment
  • Ability to maintain a positive can-do attitude even during stressful situations
  • Print production and design experience preferred
  • Proficiency with social media (LinkedIn, Instagram, TikTok, etc.) a plus

Education, Licenses and/or Certifications etc:

  • Bachelor's degree in Marketing, Communications, English, Journalism, related field; or equivalent work experience

How to Apply:

All applicants should submit an application including cover letter, resume, and salary requirements by clicking 'Apply Now' at the side of this page.

Please visit www.IESabroad.org/jobs for more information about working at IES Abroad. If you require an accommodation with the application process, please email IESAbroad-Careers@iesabroad.org.


Equal Opportunity Employment:

IES Abroad is an equal opportunity employer and encourages applications from all qualified candidates. We strive to treat people with respect; fully utilizing employee's abilities and promoting workforce diversity.

We are proud to be an equal opportunity employer, and do not discriminate against any applicant on the basis of race, color, ancestry, sex (including pregnancy), age, national origin, citizenship, religion, marital status, disability, sexual orientation, gender identity and/or expression, veteran status, and/or any other status protected by applicable laws.



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