Product Launch Manager

2 weeks ago


Grand Rapids, United States AvaSure Full time
Job DescriptionJob Description

Do you live, sleep, eat and breathe all things limited product release? Do you learn quickly and want to help make a difference in the healthcare industry? Would you like to use your skills in a collaborative and fast-paced work environment?

If so, this may be the perfect role for you Please review the details below and click "Apply" today if this role excites you as a potentially amazing fit

Position Purpose:

The Product Launch Manager is responsible for leading collaborative, cross-functional teams on planning early deployments of new products and features, validating product/market fit, and driving feedback from Limited Releases back into Product Management and Development.

Education & Experience:

  • Bachelor's degree, preferably in business, marketing, engineering, physical sciences, nursing or related field required.
  • 7 years relevant experience in a market-facing role such as Clinical, Project Management, Customer Engagement, or Software Development required.
  • 5 years experience deploying healthcare technology, preferably in the inpatient acute setting.
  • Experience in healthcare, medical technology, enterprise software, or clinical technology, is preferred.
  • Experience leading cross-functional teams and making timely decisions under uncertainty.
  • Must be a strong public speaker, comfortable in front of large groups, and a solid writer.
  • Able to operate within a collaborative team environment.
  • High level of competence with Microsoft Office suite (especially Excel and PowerPoint) is essential.
  • High level of competence with project focused tools used for cross-functional, asynchronous work.
  • Familiarity with CRM and collaboration tools
  • Familiarity with data analysis tools (e.g. Tableau, Power BI)

Responsibilities & Essential Functions

  • Identify launch objectives relative to organizational strategic objectives: Work with Product Management and Product Marketing to identify new product launch activities that are tied to critical organizational goals for growth, retention, or cost reduction. Develop goals for product launches that are aligned to those goals
  • Establish project charters for new strategic products or features being released: Identify key stakeholders, critical objectives, timelines needed, and any project budget considerations necessary. Develop a charter for the Limited Release that supports target General Availability dates, organizational readiness, and successful product launch.
  • Act as chairperson for cross functional launch teams: Facilitate a cross-functional team dedicated to the successful Limited Release of new products. Establish rules of engagement, cadence for collaboration, best-practice tools for asynchronous work/communication, and alignment with the charter for the Limited Release.
  • Develop product and feature launch plans with Key Performance Indicators: Work with implementation and engineering resources to outline a project plan for initial product deployments that also deliver on organizational goals. Capture plans for validation of value proposition, methods for testing features and scale, and for preparing the organization for General Release. Outline metrics necessary for keeping launch projects on track with risk registers to capture mitigations when milestones are at risk.
  • Capture feature and documentation feedback based on Limited Release or early GA deployments: Act as another market input to product roadmap prioritization. During the Limited Release period or early adopter GA deployments, gather user or IT feedback that require adaptation of the product. Utilize the ideas portal to capture and track these product needs and to foster effective engagement with the Product Management and Engineering teams. Additionally, evaluate opportunities to enhance or adjust technical documentation to improve customer satisfaction and effective deployments.
  • Support creation of internal and external training collateral: Collaborate with Product Marketing, Clinical Education/Implementation, Customer Care, and others on critical content that will empower internal teams and external users as the scale of deployments for new products grow.

Competencies & Work Style:

  • Professional Communication Proficiency

  • Planning & Organizational Skills

  • Professional Presenting Skills

  • Organizational Skills

  • Ethical Conduct

  • Collaborative work tools

Supervisory Requirements

  • Includes direct management of a Technical Writer. Also includes dotted line leadership of Project Managers, Clinical Educators, and Customer Care team members who support New Product Launches.

Work Environment & Physical Demands:

  • This role requires approximately 25% travel.
  • Must be able to sit for the majority of the workday with periodic walking and/or standing
  • Must be able to work in an office and/or hospital environment.
  • This position is full-time.
  • The position is remote within the U.S. when not traveling.

Benefits & Perks

  • AvaSure sponsored Medical, Dental & Vision
  • Safe Harbor 401K with Employer Matching up to 4%
  • HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
  • Flexible Time Off Plan & Paid Holidays
  • Parental Leave
  • Generous Tuition Assistance & Continuing Education Reimbursement available
  • Employee Referral Bonus

Why AvaSure?

As the pioneer and expert in inpatient telehealth, AvaSure has provided safer environments for over 1 million patients, with over 50 million live monitoring hours. By continuing to reduce adverse events, and by optimizing workforce efficiencies for the nation's top health systems, AvaSure has consistently lowered the cost of care while providing safer, more efficient healthcare for everyone.​

Diversity creates a healthier work environment: AvaSure is an Equal Employment Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.



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