Brand Manager

3 weeks ago

Gurnee, United States PurposeBuilt Brands Full time
Job DescriptionJob Description

Brand Manager, Green Gobbler

Hybrid- Gurnee, Illinois

Who We Are:

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.

The Role:

The Brand Manager- Green Gobbler will be responsible for defining the brand’s 5-year growth strategy and for delivering the brand’s annual financial results for the brand’s drain care business. The person in this role will act as the general manager of the business and have ownership of the P&L. The candidate for this role will need to be effective in setting priorities with cross-functional stakeholders and conducting analysis to inform business decisions that drive profitable growth. Additionally, the candidate will need to be highly consumer oriented in setting targets for innovations projects, identifying sources of value to drive cost savings, and developing effective communication and media plans.

This role requires strategic thinking, strong organizational skills, and the ability to transform data and insights into tangible ideas, strategies, and business plans. Past demonstrated experience of deep consumer, customer, brand, product, and market understanding will be essential background for success.

What You Will Do:.

Business Management

  • P&L ownership to drive improved profitability and achievement of financial annual targets
  • Projects leadership and cross-functional team management
  • Ongoing analysis of point of sale and shipment data to identify trends and drive actions to address opportunities and risks
  • Develop strong, collaborative relationships with cross-functional teams (Innovation Team, Operations, R&D, Finance & Sales) to ensure alignment

Marketing & Communications

  • Development and execution of advertising, promotional and media plan in partnership with internal and external resources
  • Constant improvement of consumer and customer facing content and claims including visualization of compelling product benefits
  • Ownership of packaging architecture and modifications to drive growth strategies
  • Initiate and manage market research projects to deliver powerful consumer and shopper insights to facilitate continued brand growth

Innovation & NPD

  • Identification of innovation territories that are aligned with the brand growth strategy
  • Leverage macro trends, consumer data and category insight to identify and evaluate new categories and product extensions that deliver on brand fit and size of prize needed to achieve growth objectives
  • Setting of innovation targets including must have claims, margin expectations and timelines for launch
  • Partnership with innovation product managers to deliver ready to present innovations within expected timeframes

Sales & Finance Partnership

  • Alignment of brand channel strategy with sales strategy
  • Development of persuasive sales presentations materials in support of line review preparation and brand led initiatives
  • Setting and alignment of pricing strategy and list prices

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

What You Will Bring:

  • 3-5 years of experience in brand or product management in a CPG environment
  • Experience developing strategies to achieve growth objectives
  • Experience managing P&L to achieve desired financial results
  • Experience analyzing and developing action plans from shipment and POS trends
  • Experience developing consumer and customer facing communications and sales materials
  • Experience developing new products with cross-functional partners
  • Bachelor’s Degree, MBA or equivalent experience
  • Ability to identify new product opportunities through brand, consumer and category data, insights, and analysis
  • Ability to manage multiple work streams and projects in a fast-paced and dynamic environment
  • Ability to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
  • Ability to influence, engage and drive results across a wide range of cross-functional stakeholders
  • Ability to understand and analyze brand and product P&Ls to make financial decisions
  • Ability to clearly articulate communications objectives needed to brief creative resources to develop packaging, content, advertising and media strategies
  • Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives
  • Strong organization and project management skills

Benefits:

PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.

What We Offer:

Flexible work options (fully remote, hybrid, onsite)

Generous paid time off

Competitive salaries and bonus incentives

401K company match

Competitive medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Unmatched employee discount on all products

Summer Hours

LinkedIn learning membership




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