Senior Living Community Relations Director

2 weeks ago

Columbia, United States Merril Gardens Full time
Senior Living Community Relations Director

  • Highly competitive pay
  • A free daily meal
Are you passionate about working with seniors? Are you dedicated to supporting seniors on their wellness journey to ensure they are provided with an atmosphere that values individualism and dignity? If so, we may have the perfect opportunity for you Merrill Gardens at Columbia, SC is currently accepting applications for a Community Relations Director to help support residents within our beautiful community residents call home.

If you are a compassionate, caring, responsible, and honest individual who genuinely loves working with the senior population, we would love the opportunity to speak with you Please APPLY TODAY

Family means everything to us. From the communities we create to the connections we make with residents, everything we do is rooted in our history as a fifth-generation family business.

We build on that family with the people we hire and the teams they form. As a family company, we can do things differently and for the past 30 years our long-term commitment to team members has been unsurpassed.

We offer our employees:
  • Highly competitive pay
  • Benefits that include medical, dental, vision, 401(k) with generous company match, vacation & sick time, holidays, and more
  • A free daily meal
  • A stable career with a long-term company committed to our team members for 30 years.
  • A rapidly growing company with opportunities for advancement
Our Community Relations Directors are responsible for:
  • Achieves and maintains a high occupancy percentage.
  • Maintains the sales tracking system for the community and keeps the General Manager (GM) and Director of Sales informed of trends.
  • Works closely with GM and Business Office Director (BOD) to ensure accurate reporting of community census via integrated CRM/accounting system (Yardi).
  • Manages the entire sales process: building prospect base, immediately responding to prospect inquiries, generating tours, performing purposeful follow-up, and securing deposits for move-ins.
  • Assists in transitioning the move-in process to the GM, Assisted Living Supervisor, Assisted Living
  • Director, and other department heads upon receipt of deposit and agreed upon move-in date.
  • Develops and implements innovative sales/marketing plans.
  • Develops community outreach plans, including relationship development with professional referral sources, with the intent of generating viable leads for the community and creating a positive reputation in the community at large.
  • Works with Director of Marketing to provide feedback regarding media advertising, community sponsorships, and other marketing opportunities.
  • Coordinates with the Activities Director and Executive Chef to plan special events that benefit existing residents and attract potential residents to the community.
  • Conducts competitive shops regularly (minimum of 2 written reports are submitted to Seattle office per year). The
  • CRD should be readily aware of all direct competitors, their offerings, occupancy status, how they sell against us, current incentives being offered, and changes in offerings or management at all times and be able to communicate this information to the GM, Vice President of Operations, Director of Sales, Director of Marketing, and other partners on an ongoing and consistent basis.
  • Makes promotional recommendations for community based on competitive shops.
  • Positions Merrill Gardens in accordance with corporate vision and mission.
  • Tracks and maintains marketing budget for community-responsible line items (Events, Outreach, Creative Lead Follow-Up charge codes).
  • Acting General Manager if assigned.
If you are someone with:
  • Four-year degree in Business, Business Administration, Marketing, Public Relations or Communications preferred.
  • Three-plus years sales and marketing experience, preferably in a related field.


Consider applying to become a Community Relations Director with the Merrill Family of Senior Living Communities

Yes, You Can have a meaningful Career

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Our mission is to provide an inspiring environment for our residents, families, and team members where every life is defined by the possibilities.

Merrill Gardens is an Equal Opportunity Employer

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