Director of Paid Marketing Programs
4 weeks ago
We are seeking a Director of Paid Marketing Programs to join our dynamic marketing team, In this role, you will be responsible for strategizing and managing our paid media campaigns to fuel growth and reach our target audience effectively.
Collaborating closely with our marketing and creative teams, you will develop and execute multi-channel campaigns, manage relationships with agencies and vendors, and ensure the creation of high-quality, on-brand content. You will also be responsible for budget management, campaign analysis, and reporting. If you have a proven background in running successful paid marketing campaigns and a passion for driving growth, this is the perfect opportunity for you.
Responsibilities
- Be responsible for all paid marketing activities.
- Develop and execute multi-channel marketing campaigns.
- Work with in-house teams and external vendors for content creation.
- Develop creative briefs for advertising.
- Track, measure, and report on business results.
- Collaborate with content, inbound, and communications teams for marketing campaigns.
- Develop lead nurture campaigns for trial users.
Requirements and skills
- Proven experience in running multi-channel campaigns.
- Experience managing agencies and third-party vendors.
- Proficiency in SEM, Display, Facebook, and other digital advertising mediums.
- Track record in managing budgets.
- Knowledge of traditional media campaigns.
- Strong people management skills and experience.
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